Manager, Product Manager - Marketing

Capital One
Wilmington, Delaware
Sep 27, 2022
Oct 26, 2022
Full Time
802 Delaware Avenue (18052), United States of America, Wilmington, Delaware

Manager, Product Manager - Marketing


Capital One's Retail Bank is known for its industry-leading products and for being a unique National fintech brand with superior digital capabilities and distinctive cafes and branches.

The Bank Marketing Technology team empowers marketers to reach their audiences in more meaningful, efficient and relevant ways than ever, with personalized, intelligent experiences across channels. We blend the art of innovative storytelling with the collective science of technology, data, digital experience, machine learning, measurement, experimentation, automation and marketing workflow management.

About the role:

If you have a passion for marketing technology, creating cross channel marketing capabilities, and building amazing solutions used to deliver millions of messages to our customers daily, we want you! This role is responsible for marketing automation and messaging capabilities for the Bank line of business, with the primary focus being Salesforce Marketing Cloud and supporting Capital One's Bank Marketing team in delivering amazing customer marketing experiences.

Specific responsibilities include, but are not limited to:
  • Using an industry and competitive lens to continually position Capital One as a leader in marketing orchestration
  • Defining product KPIs and success metrics
  • Develop a product roadmap and strategy for our Salesforce Marketing Cloud platform, which reflects the input and priorities of retail bank marketing and internal stakeholders such as Engineering and risk.
  • Find the right tone for engaging both Engineering and Marketing partners and clearly articulate strategies, requirements, details and trade-offs between the two to achieve
  • Collaborate with enterprise partners to bring to life new initiatives in a win win fashion
  • Manage and prioritize a backlog of new capabilities including new channel implementation, feature enhancements, SFMC module pilots and Engineering-mandated requests
  • Work with tech and design teams to define stories, build, and execute against product roadmap
  • Enthusiastic, knowledgeable and passionate around agile delivery, with the goal of delivering breakthrough consumer experiences

What you'll bring:
  • Understanding of core SFMC modules such as Email Studio, Advertising Studio, and JourneyBuilder
  • Analytical problem solver who can clearly identify, analyze, and resolve issues as they arise
  • Effective communication, facilitation, presentation, and interpersonal skills
  • Ability to lead while under pressure, as well as being highly responsive to business needs
  • Results focused: Outcome oriented with a "can do" attitude and passion for maintaining well-managed processes while driving to successful resolutions
  • Is "hands on" in the solution and is comfortable engaging in technical conversations with Engineering Teams
  • Someone who loves to come up with new ideas and has a passion for innovation
  • Can adapt to an iterative build out mind-set where full capabilities of SFMC will be rolled out over time
  • Is able to interpret and translate metrics into insightful analysis to drive changes to campaign setup

Basic Qualifications:
  • Bachelor's Degree or Military experience
  • At least 3-5 years of product management experience or at least 2 year of experience in marketing, product design, business analysis, data analysis, or data science
  • 2+ years of experience in Agile product management

Preferred Qualifications:
  • Master's degree
  • 3+ years of experience with Salesforce Marketing Cloud
  • SFMC Specialist or Administrator certification
  • 2+ years of experience in leveraging personalization and optimization tools and methodologies (Adobe Target, Google Optimize, Optimizely)

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

No agencies please. Capital One is an Equal Opportunity Employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, physical and mental disability, genetic information, marital status, sexual orientation, gender identity/assignment, citizenship, pregnancy or maternity, protected veteran status, or any other status prohibited by applicable national, federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City's Fair Chance Act; Philadelphia's Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

For technical support or questions about Capital One's recruiting process, please send an email to

Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.

Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).