Visual Information Specialist (Senior Digital Content Writer and Producer)

District of Columbia, D.C
Sep 26, 2022
Oct 01, 2022
Full Time

As the Visual Information Specialist, you will:
  • Write and produce great digital content in support of the National Gallery's mission and its strategic goal to be a national resource for art and creativity.
  • Develop and implement new website content initiatives, make strategic recommendations, and develop appropriate plans, specifications, and metrics for success.
  • Develop digital content related to the permanent collections, exhibitions, and other museum activities.
  • Conduct background research on subject areas and develop content plans.
  • Conduct interviews and write compelling scripts for storytelling experiences.
  • Lead discovery meetings and content planning sessions with curators, educators, and other subject matter experts.
  • Manage day-to-day functions for digital content, including pitching new ideas, integrating talent with appropriate projects, leveraging content to amplify institutional goals, and collaborating with other producers and communicators.
  • Act as a content lead within projects to provide guidance to other writers, project managers, and the internal team.
  • Work closely with the editorial director, brand creative director, head of content delivery, and product leads to support the development of content strategies and ensure that content, creative, and digital media come together to engage the target audience in a rich user experience.
  • Report on key project performance indicators for growing, engaging, and retaining audiences on digital platforms.
  • Serve as internal resource and expert around digital content.
  • Other related duties as assigned.


Conditions of Employment

  • You must be a United States Citizen.
  • This employer participates in the e-Verify program.
  • Males must abide by Selective Service registration requirements.

Your resume serves as the basis for qualification determinations and must highlight your most relevant and significant work experience and education (if applicable) as it relates to this job opportunity. Experience refers to paid and unpaid experience, including volunteer work done through National Service programs (e.g., Peace Corps, AmeriCorps) and other organizations (e.g., professional; philanthropic; religious; spiritual; community, student, social). Your resume must include the dates of all qualifying experience (from month/year to month/year) and the number of hours worked/volunteered per week.


To ensure compliance with an applicable preliminary nationwide injunction, which may be supplemented, modified, or vacated, depending on the course of ongoing litigation, the Federal Government will take no action to implement or enforce the COVID-19 vaccination requirement pursuant to Executive Order 14043 on Requiring Coronavirus Disease 2019 Vaccination for Federal Employees. Therefore, to the extent a Federal job announcement includes the requirement that applicants must be fully vaccinated against COVID-19 pursuant to E.O. 14043, that requirement does not currently apply. Federal agencies may request information regarding the vaccination status of selected applicants for the purposes of implementing other workplace safety protocols, such as protocols related to masking, physical distancing, testing, travel, and quarantine.

Subject to agency policy, all new hires may be eligible for telework after their first six months of employment.


Candidates must meet the Qualification Standards Handbook requirements for the NF-1084-13.


Candidates must possess at least one year of specialized experience, equivalent in responsibility to the NF-12 level in the Federal service, writing and producing content about arts and culture subjects for an arts-related organization.

Your application and resume must demonstrate that you possess the following knowledge, skills and abilities (KSAs). Do not provide a separate narrative written statement. Rather, you must show in your résumé how your past work experience demonstrates that you possess the KSAs identified below. If asked to do so, cite specific examples of employment or experience contained in your resume and describe how this experience has prepared you to successfully perform the duties of this position. DO NOT write "see resume" in your application!

Those applicants who meet the minimum qualification requirements will be evaluated against these factors to determine the best-qualified candidates.
  • Excellent written and verbal communication skills with experience writing for a variety of digital media, including audio, video, online, mobile, print, and interactive, for arts and culture subject matter.
  • Demonstrated experience with and keen appreciation for the power of storytelling using both verbal and visual tools.
  • Demonstrated ability to communicate complex ideas to broad audiences.
  • Expert knowledge of digital media production and distribution best practices.
  • Demonstrated ability to quickly distill and succinctly convey relevant points of information and compelling stories from a variety of resources having to do with arts and culture and/or museum collections, exhibitions, and programs.
  • Demonstrated ability to communicate complex ideas to broad audiences.
  • Ability to work with stakeholders and art subject matter experts across the institution.
  • Ability to develop, manage, and work on multiple projects, under deadlines, sometimes with changing priorities.
  • Experience pitching, developing, and delivering ideas in consultation with technology specialists and subject matter experts.
  • Strong knowledge of Google Analytics and Google Tag Manager; proficiency in analytics strategy, tracking, and reporting; experience with Google Ads, Search Engine Marketing and Search Engine Optimization.
  • Extensive UX writing and communication experience, including leading and participation on cross-functional teams dedicated to improving UX through writing, information architecture and design.

  • "Experience" refers to paid and unpaid experience. Examples of qualifying unpaid experience may include: volunteer work done through National Service programs (such as Peace Corps and AmeriCorps); as well as work for other community-based philanthropic and social organizations. Volunteer work helps build critical competencies, knowledge, and skills; and can provide valuable training and experience that translates directly to paid employment. You will receive credit for all qualifying experience, including volunteer experience.

    Time-in-Grade: Current Federal employees must meet time-in-grade requirements by the closing date of this announcement to receive consideration under merit promotion procedures.

    CTAP/ICTAP candidates: To be considered "well qualified" you must meet all of the requirements as described in this section.

    You must meet all qualifications and eligibility requirements by the closing date of this announcement.


    Undergraduate and Graduate Education: Major study -- journalism, English, creative writing, art history, communications, or other art-related fields related to the position.

    Portfolio of sample writing for art museums, art news organizations, culture centers, exhibitions, or cultural publications required.

    Advanced training in a vocational school, technical institute, or art institute above the high school level in one of the fields listed above is creditable as general experience on a month-for-month basis.

    Additional information

    The National Gallery of Art fosters a diverse and inclusive workplace and is an Equal Opportunity Employer.

    • More than one selection may be made from this vacancy announcement.

    • Some positions may require completion of a probationary period of up to 1 (one) year.


    • All males born after December 31st 1959 must abide by laws regarding Selective Service registration. To learn more about this law, visit the Selective Service web page, Who Must Register . If you are not registered and don't have an approved exemption, you will not be eligible for employment with the Federal government.

    EEO Policy:

    Reasonable Accommodation Policy:

    Veterans Information:

    Selective Service Registration: