Senior Product Marketing Manager- Launch
A$ A' "A' ?GravyWork is a mission-driven (and fast growing) company looking for top talent to help us scale our labor marketplace. Our team is composed of talented and dedicated individuals who are passionate about creating economic opportunity for businesses and skilled hourly professionals. A' As the Product Marketing Manager, you will own the job seeker (GravyWorker) customer segmentation, and work cross-functionally to grow and retain our customer base. You will define and deepen our understanding of certain segments of our customers via segmentation, research, and messaging. You'll improve product adoption by ensuring our customer-facing teams and channels have the right messaging and content that would compel our audience to take action. And you'll have fun launching creative GTM campaigns that stick.ResponsibilitiesA' . Lead product marketing across multiple customer segmentation, becoming the company expert on the job seeker personaA' . Create the GTM plan to improve customer adoption, depending on identified strategic prioritiesA' . Develop and improve lifecycle campaigns that scale our customer-facing support teamsA' A' . Champion effective content, across multiple media format, that educates our usersA' . Manage day-to-day operations across our lifecycle channels, in partnership with various teamQualificationsA' . 3+ years in product marketing, lifecycle marketing, marketing strategy, or consulting.A' . Demonstrated success in initiating, planning, and executing marketing campaignsA' . Analytical chops, able to draw insightful conclusions from using CRM or Marketing Automation dataA' . Intellectually curious, empathetic, and driven to solve hard problemsA' . Ability to thrive in a fast-paced startup environment. Comfortable making decisions amidst ambiguity, a strong bias for action.A' . Adept at and enjoy partnering cross-functionally.A' . Passionate about our mission to empower underserved hourly professionals and pioneer the future of workA' . Location: Washington, DC (DMV)Founded in 2018, GravyWork is the leading flexible staffing solution for local, hourly professionals. Its digital marketplace connects thousands of businesses and more than one million workers in the US, filling a critical role in local economies. GravyWork helps businesses in food & beverage, hospitality, and warehouse/logistics industries fill temporary and permanent job opportunities in more than 25 US markets. For more information visitA'