Executive Director of Marketing

Mount St. Mary's University
Emmitsburg, MD
Sep 25, 2022
Sep 29, 2022
Full Time
A$ A' "A' ?Mount St. Mary's University seeks a dynamic Executive Director of Marketing Communication to be an integral part of developing and executing the University's multi-channel marketing strategy. This hands-on marketing professional will take the lead as a team member in theOffice of Marketing & Communications to manage integrated marketing communications strategies that build institutional brand awareness and positioning, and support achievement of enrollment and fundraising goals. This role requires a creative thinker with strong writing skills, project management capabilities, and strategic thinking. The position reports to the Vice President of Enrollment Management, Marketing & Communications and works collaboratively with a wide range of campus partners. The position supervises a Graphic Designer, Associate Director of Web Strategy and a Multimedia Specialist.JOB SUMMARYOversee the university's marketing strategy.Lead the marketing team in areas of advertising, lead generation, branding, creative services, and community outreach, communications, and engagement to further the university's mission.A' Work closely with senior leadership to facilitate consistency and high-quality execution of the institution's brand awareness and reputation through alignment with student and marketplace needs as well as achievement of business goals as it relates to new student and partnership recruitment.A' Budget and resource management with the ability to lead interdepartmental collaboration on projects to support university initiatives and goals.Be an imaginative, strategic, and high-performing leader with the ability to design and implement innovative and effective marketing and communications strategiesResponsible for the fiscal management of all marketing efforts to ensure that the university achieves financial and operational goalsParticipate in the annual budgeting cycle, ensuring it accommodates growth goals and current costs of advertising, publications, and contracted services costsManages expenses and oversees contracts for reporting departments and functional units to ensure that departments stay at or below budgetLead, manage, and hold reporting staff accountable for achievement of goals and expectationsProvide coaching, mentoring, and development of staffDesign and implement specific key performance indicators (KPIs) to drive best practices and support University visionAttend leadership team meetings to provide strategic operational guidance and directionSKILLS & QUALITIESMarketing - Knowledge of principles and methods for showing, promoting, and selling products or servicesMathematical Skills - Apply concepts such as fractions, percentages, ratios, and proportions to practical solutionsCommunicating with Supervisors, Peers, or Employees "A cents € Providing information to supervisors, co-workers, and employees by telephone, in written form, e-mail, or in personLanguage Skills - Read and interpret documents such as policies, business documents, marketing materials, social media content, branding content, and standard operating proceduresMaking Decisions and Solving Problems "A cents € Analyzing information and evaluating results to choose the best solution and solve problemsOrganizing, Planning, and Prioritizing Work "A cents € Developing specific goals and plans to prioritize, organize, and accomplish your workDetail-oriented "A cents € Ability to perform repetitive tasks while maintaining the speed of work and accuracy without loss to productivityCollaborative "A cents € Team player with the ability to work cross-functionallyTech-Savvy "A cents € Familiar with various tools, technologies, and delivery methodsGrowth Mindset "A cents € Demonstrated ability to take direction and coachingProblem-solver "A cents € Demonstrated ability critical thinking, and creative problem-solving skillsAdaptable "A cents € Demonstrated ability to learn quickly and multi-task to meet deadlines in a fast-paced, dynamic environmentSelf-starter "A cents € Demonstrated ability to be self-motivated and proactiveSolution-oriented "A cents € Demonstrated experience to connect the needs and goals of functional teams with marketing activities and solutionsResponsible "A cents € Successfully completes regulatory and job training requirementsRESPONSIBILITIESSlate (drip/automated) communications development (HTML/CSS)Marketing campaign analytics and trackingReportingYearly and quarterly marketing plans for UG and graduate portfoliosMedia negotiation/purchasingArt direction/graphic designDigital assets management and web developmentUniversity creative strategyMotion and video production/managementDigital and analog marketing strategy and developmentVendor contractsYearly marketing and advertising budgetMinimum QualificationsAt least 5-7 years of experience in higher education marketing rolesExperience with digital marketingExperience with Slate CRMBachelor's degree?Preferred QualificationsKnowledge of HTML and CSSMaster's degreeSalary/Benefits:This is a full-time position with full benefits and annual, holiday and sick leave. The university offers a generous benefits package, including tuition remission for graduate and undergraduate classes at Mount St. Mary's University, retirement program with a match as well as a generous paid time off schedule. Competitive salary commensurate to experience.Mount St. Mary's University is a private, liberal arts, Catholic university in the Catoctin Mountains near historic Emmitsburg, Maryland, with a satellite campus for adult students in Frederick, Maryland's second largest city.A' The university offers more than 80 majors, minors, concentrations and special programs for traditional undergraduate students, and more than 25 adult undergraduate and graduate level programs.