Principal Associate, Technology Product Marketing Manager (PMM)

Capital One
New York, New York
Sep 25, 2022
Oct 24, 2022
Full Time
NYC 299 Park Avenue (22957), United States of America, New York, New York

Principal Associate, Technology Product Marketing Manager (PMM)

The Capital One Brand team is seeking a Technology Product Marketer to support campaign strategy and execution targeting our technologist audience. We have compelling messages and stories to share with Data Scientists, Machine Learning Engineers, Software Developers, and Cloud Infrastructure specialists.

The product marketer will leverage their technical subject matter expertise to help articulate Capital One's industry leading technology capabilities, including our enterprise platforms and innovative products spanning internal tooling, open source projects, and commercial software offerings. They will leverage their experience in technology and marketing to forge relationships, create buy-in and develop a shared agenda with marketers, product managers, and engineers across the company.

The Technology Product Marketer's charter is to make our marketing campaigns more resonant with our technologist audience, driving recruitment of tech talent and monetization of our software and associated services. They are champions of our products and define persona and messaging strategy across technology disciplines, from cloud infrastructure to AI/ML. They are experts in our customers and products, and use their expertise to influence our technology and marketing strategies.

What you'll do
  • Be the subject matter expert on key technology areas including but not limited to Cloud Infrastructure, Data Science and Machine Learning, Data Engineering, and Software Development
  • Define and manage persona and messaging for our technologist audiences, supporting marketing campaigns across channels including events, social media, email, website, video, and blogs.
  • Develop a detailed understanding of our technologist audience to create and improve our persona guides and messaging in support of campaign development and execution.
  • Work with our partners across technical product teams and marketing disciplines including PR, social media, email, and content to create compelling multi-channel campaigns.
  • Develop insights based on industry trends and associated companies and vendors and translate those insights into actionable recommendations that promote business objectives and drive tangible results.

Who you are

  • Your curiosity is endless. There's always something else to learn.
  • You're flexible and not afraid of change-in fact you welcome the challenge.
  • You share your point of view, but seek out what might be missing and listen.
  • You have big ideas and know the best ones are driven by proof, persistence and patience.
  • You're a storyteller. You simplify the complex and compel your audience to act.
  • You know how to enjoy yourself. While fun isn't mandatory, it certainly seems to follow you.
  • You care-about the work, your team and the customers you serve.

Basic Qualifications
  • Bachelor's degree
  • At least 2 years of experience in a technology role
  • At least 3 years of experience in a consulting, sales, or marketing role

Preferred Qualifications
  • At least 3 years experience in a technology role
  • At least 1 year of experience in a marketing role
  • Experience marketing B2B enterprise technology products or services
  • Experience in highly cross-functional and matrixed teams
  • Startup experience

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

No agencies please. Capital One is an Equal Opportunity Employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, physical and mental disability, genetic information, marital status, sexual orientation, gender identity/assignment, citizenship, pregnancy or maternity, protected veteran status, or any other status prohibited by applicable national, federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City's Fair Chance Act; Philadelphia's Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

For technical support or questions about Capital One's recruiting process, please send an email to

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Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).