A$ A' "A' ?Job Purpose:A specialized role blending high levels of technical acumen with a creative sensibilities, the Email Marketing Specialist supports Allianz Trade in North America's mission to pique curiosity in the marketplace, generate market awareness, foster customer experience and retention, and support sales productivity. This key producer is accountable for email marketing strategy, execution and KPIs and works collaboratively across the marketing team.Key Responsibilities:A cents € cents Performs day-to-day email marketing activities including, but not limited to, email campaign set-up, scheduling, testing, tagging and deployment of one-time, recurring, triggered and dynamic content-driven campaigns, writing and creative development.A cents € cents Accountable for reporting on email and related content KPIs and ensuring channel revenue goals are met or exceededA cents € cents Responsible for setup, HTML modification, workflow setup and quality assurance of all emails, forms, landing pages and other assets via MarketoA cents € cents Troubleshoots technical issues related to HTML templates, list segmentation and other aspects of email execution, as required.A cents € cents Develop, manage, and create a strong testing strategy for continuous improvement of all triggered/transactional campaignsA cents € cents Responsible for analyzing email metrics to improve conversion and plan future strategiesA cents € cents Responsible for target list integrity, segmentation strategy, data quality and regular contact cleansingA cents € cents Responsible for being current on all direct marketing and email marketing best practices, CAN-SPAM, and GDPR compliance and applying that to direct marketing effortsA cents € cents Primarily supports US need directly while serving as subject matter expert for Canada and Brazil email / Marketo needsKey Requirements:A cents € cents BS, in Marketing or related fieldA cents € cents Motivated by high-performance , high-energy, fast-paced team dynamicA cents € cents Demonstrated aptitude for analysis and problem-solving on a highly technical platformA cents € cents Must be self-motivated, positive and confident in outlook, and demonstrate acute attention to detailA cents € cents Minimum of 3-5 years experience in B2B marketingA cents € cents Demonstrated hands-on experience with an email marketing automation platform, preferably MarketoA cents € cents Strong CRM experience (preferably Salesforce)A cents € cents Analytical proficiencyA cents € cents ROI reporting aptitudeA cents € cents Data-drivenA cents € cents Creation of new business content; strong writing and graphic design acumen