Senior Product Marketing Manager (PMM), Machine Learning Analytics

Capital One
San Francisco, California
Sep 18, 2022
Oct 17, 2022
Full Time
201 Third Street (61049), United States of America, San Francisco, California

Senior Product Marketing Manager (PMM), Machine Learning Analytics

The Capital One Brand team is seeking a Senior Product Marketing Manager (PMM) to work with our Data Insights product team to develop product-market fit hypotheses, refine product strategy, and jump-start early stage go-to-market planning.

Data Insights is a Capital One enterprise platform that enables Machine Learning libraries as a service. This allows teams to solve for business monitoring, model monitoring, forecasting and prediction using machine learning algorithms with a low-code platform. The machine learning technology detects anomalies in data in real-time, proactively signals critical trend changes, and conducts root cause analysis to identify the cause of these trends.

The product marketer will help bring to life the vision for our products in the technology category and execute go-to-market strategy. They will leverage their experience in product marketing to forge relationships, create buy-in and develop a shared agenda with product managers and technologists across the company.

The Senior Product Marketing Manager's charter is to make our product lines successful in the market and with customers. They are champions of our products and define end-to-end GTM strategy for their product areas, including all messaging, positioning, launch planning, sales and Custom Success enablement and customer adoption. They don't just focus on top-of-funnel goals, but also on activation and adoption as a measure of product success. They are experts in our customers and products, and use their expertise to influence the product roadmap.

Capital One is currently using Data Insights to monitor fraud, credit performance, originations, market share, models, S3 buckets by IAM role and more. You'll get to work on an amazing team building a multi-tenant workflow orchestration platform running on Kubernetes using the latest distributed computing technologies powering some exciting use-cases.

Responsibilities may include but will not be limited to:
  • Lead the ideation, go-to-market strategy, and launch of Data Insights
  • Establish shared vision across the enterprise by building consensus on priorities leading to successful commercialization
  • Define and analyze metrics that inform the success of products
  • Maximize efficiency in a constantly evolving environment where the process is fluid and creative solutions are the norm
  • Strength in building partnerships; working collaboratively in a matrix, proven influencing skills
  • Integrate usability studies, research and market analysis into positioning and messaging
  • Ability to thoroughly understand complex business and technical issues and influence decision making at all levels of the organization without formal reporting structure authority

What you'll do:
  • Be the subject matter expert on Data Insights; understand the technical ins and outs of how it works.
  • Define and manage end-to-end GTM strategy for Data Insights, including messaging, positioning, launch planning, sales enablement, and customer adoption.
  • Develop a detailed understanding of the sales funnel, personas, industries, and use cases to drive sales and marketing asset development.
  • Create compelling roadmap messaging and product demo paths for customer presentations, sales presentations, events, and analyst briefings.
  • Develop insights based on product usage data, voice of customer, campaign effectiveness, and industry trends and translate those insights into actionable recommendations that promote business objectives and drive tangible results.
  • If desired, potential for 1-2 direct reports in the near future.

Who you are:

  • Your curiosity is endless. There's always something else to learn.
  • You're flexible and not afraid of change-in fact you welcome the challenge.
  • You share your point of view, but seek out what might be missing and listen.
  • You have big ideas and know the best ones are driven by proof, persistence and patience.
  • You're a storyteller. You simplify the complex and compel your audience to act.
  • You know how to enjoy yourself. While fun isn't mandatory, it certainly seems to follow you.
  • You care-about the work, your team and the customers you serve.

Basic Qualifications
  • Bachelor's degree or military experience
  • At least 8 years of experience in a technology marketing role
  • At least 5 years of experience in a product marketing role

Preferred Qualifications
  • At least 10 years of experience in a technology marketing role
  • At least 7 years of experience in a product marketing role
  • Experience marketing B2B enterprise technology products or services
  • Experience in highly cross-functional and matrixed teams

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

No agencies please. Capital One is an Equal Opportunity Employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, physical and mental disability, genetic information, marital status, sexual orientation, gender identity/assignment, citizenship, pregnancy or maternity, protected veteran status, or any other status prohibited by applicable national, federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City's Fair Chance Act; Philadelphia's Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

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Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).