Marketing Manager, Subscription eCommerce & Onsite Conversion

Location
Washington, DC
Posted
Aug 31, 2022
Closes
Sep 27, 2022
Ref
JR-90273729
Hours
Full Time
Job Description

The Washington Post is seeking a marketing leader to join our subscriptions team and lead our eCommerce and onsite conversion efforts. This leader will report to the Head of Digital and manage a team of managers and specialists tasked with supporting subscriber growth through registration, conversion, engagement, and win-back efforts. This role will have a wide variety of responsibilities that includes (but is not limited to) landing pages, paywall experience, product selection, checkout flows, and subscriber tools.

The right candidate has experience analyzing current performance data, the latest business needs/objectives, data insights, and available resources, then creating and championing a clear, actionable strategic roadmap for the team. They will be passionate about eCommerce and experienced in coaching a team to achieve aggressive goals. In addition, they will be a champion for member obsessed growth, driving cross-functional collaboration, and decisions to achieve our OKRs.

Responsibilities include:
  • Develop and drive eCommerce strategy globally across our desktop, mobile web, and app environments.
  • Be responsible for and execute against reader registration and subscriber conversions goals.
  • Own a set of strategies and goals around winning back lapsed subscribers across all owned channels.
  • Be responsible for the "My Post" subscriber hub; work with cross-functional teams to refine and optimize this tool to meet the needs of registered users and subscribers.
  • Identify, recommend, and execute tactics to further elevate our position globally.
  • Build cross-functional relationships with the Newsroom, Product and Analytics teams to ensure alignment across eCommerce initiatives.
  • Lead and grow a world-class team of eCommerce specialists and managers.
  • Serve as a thought leader and subject matter expert for the organization to propose new ideas and challenge current thinking in managing the prospect and subscriber conversion experience.
  • Develop processes alongside Analytics, Product, and Engineering to ensure The Post is operating at peak efficiency in its subscription flows.
  • Be a champion for, and encourage experimentation with, The Post's customer-data platform.
  • Be a public face for The Washington Post's eCommerce efforts, speaking at conferences and events.


Requirements:
  • 8-10 years of experience developing and executing eCommerce strategies that drive conversion efficiently in a consumer technology organization
  • Experience managing a diverse group of eCommerce team members
  • Ability to work successfully in a quickly-changing environment with entrepreneurial and mission driven spirit
  • Strong analytical and quantitative skills - ability to work with large data sets to derive actionable plans
  • Motivation to win and deliver the mission of The Post
  • Effective communicator with the ability to manage stakeholders across the organization
  • BS required, MBA preferred


The Post strives to provide its readers with high-quality, trustworthy news and information while constantly innovating. That mission is best served by a diverse, multi-generational workforce with varied life experiences and perspectives. All cultures and backgrounds are welcomed.

The innovation doesn't end in the Newsroom - dozens of teams power The Washington Post. We are now hiring the next innovator - how will you Impact Tomorrow?

#washpostlife