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Media Lead, Consumer Brand

The Washington Post
Washington, DC
Closing date
Oct 28, 2022

Job Details

Job Description

The Washington Post is looking for a veteran media manager to lead performance marketing for the growing Brand team. This person will develop a dynamic media mix to launch Post people, products and content to receptive audiences on social, search, video, out of home and owned media channels.

  • You are on the cutting edge of promotional media planning and optimization.
  • You can execute campaigns across various ad platforms without the help of an external agency.
  • You've developed marketing campaigns with various goals, platforms and partners and can practically do it in your sleep.
  • You're excited about brand marketing that looks for creative ways to surprise and intrigue larger audiences of information seekers and encourage them to develop a reading habit.

  • Plan and execute innovative paid and owned media plans to promote launches including new site sections, podcasts and major newsroom investments to drive registration and lift brand metrics.
  • Elevate content promotion tactics to efficiently drive usage and newsletter enrollment.
  • Devise targeted, inventive media experiments to make viral moments bigger and produce greater viewership, shares and buzz.
  • Lead strategic paid search campaigns that drive traffic and create brand lift.
  • Evaluate and optimize campaign strategy and investments, working with Analytics and external partners to develop reporting.
  • Communicate results, insights and recommendations to internal partners and the greater team.
  • Lead relationships with internal and external media partners, devising long-term planning and larger agreements that confer benefits such as lower rates and beta testing opportunities.
  • Serve as a media expert to a variety of internal partners with and for whom you develop campaigns, including Newsroom, Community, the Next Generation group and Product.

  • 4-6 years experience planning and executing paid media campaigns including a combination of social, search, video and display.
  • 3+ years at a major media agency such as Group M, Omnicom, Kepler, Horizon, Havas.
  • Experience building direct relationships with paid media platforms e.g. Meta, Google, Twitter, Reddit, Tik Tok, Snap.
  • Experience providing regular communications on campaign strategy, progress and insights to your team and internal and external partners.
  • Certifications in platforms such as Google Analytics, Facebook Ad Platforms, Tag Manager strongly preferred.
  • Ability to execute media independently and flawlessly and manage multiple campaigns and initiatives concurrently.
  • Proactive self-starter who can discover and assess new media and marketing opportunities and take calculated risks.
  • Team player; sense of humor preferred.
  • Bachelor's degree

The Post strives to provide its readers with high-quality, trustworthy news and information while constantly innovating. That mission is best served by a diverse, multi-generational workforce with varied life experiences and perspectives. All cultures and backgrounds are welcomed.

The innovation doesn't end in the Newsroom - dozens of teams power The Washington Post. We are now hiring the next innovator - how will you Impact Tomorrow?



Thank you for your interest in a career with The Washington Post. We invite you to review all of our open positions to find the one that's right for you. We look forward to receiving your resume!

Since it first began publication more than 130 years ago, The Washington Post has grown into one of the most storied and respected news organizations in the world. A subsidiary of The Washington Post Company, today's Post is the indispensable guide to Washington. In print, we enjoy the highest penetration of any major metropolitan newspaper in the United States. On the web, we have the third largest news website with 17 million unique visitors each month, and have recently launched a celebrated news app for the iPad. We serve Washington in all media, on any platform, including paid products, events, and tailored content.

More broadly, The Washington Post Company delivers quality products to today's students, readers and viewers. What unites our company is the immediacy of our products and services, created by teachers and tutors at Kaplan; reporters and editors at our media properties; and associates at Cable ONE.
Washington Post Media views its employees as its most valuable asset and provides a comprehensive benefits package to promote healthy and balanced lives at work and at home. We offer competitive salaries, opportunities for training and career advancement and an outstanding, progressive benefits package including:
Health and dental benefits
Flexible healthcare and dependent care spending accounts
401(k) and company-funded cash balance plan
Life and disability insurance
Tuition reimbursement
Adoption assistance
Domestic partner benefits
Employee assistance program
Employee referral program

Company info
1301 K Street, N.W.

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