Senior Manager, Market Research

Capital One
McLean, Virginia
Sep 08, 2022
Oct 08, 2022
Full Time
Center 1 (19052), United States of America, McLean, Virginia

Senior Manager, Market Research

This is an exciting opportunity for a talented market research professional to join the Capital One Enterprise Brand Insights Team as a Senior Manager, serving as an internal subject matter expert and brand insights consultant for the Brand department and assigned Lines of Business (LOBs). In this role you will have the opportunity to provide consumer insights that inform marketing, advertising, and brand building strategies for the company. The ideal candidate will have proven experience managing primary research among both B2C and B2B audiences, and utilizing the insights they identify to drive business outcomes for key strategic initiatives.

What you'll do
  • Provide ongoing consumer research expertise and consultation to internal partners and senior leaders in support of marketing strategy decisions
  • Lead research design, execution and delivery of insights utilizing a variety of brand measurement sources, including brand health and communications trackers, creative pre-testing, in-market advertising and media effectiveness studies, and ad-hoc custom qualitative and quantitative studies. This entails effectively working with and managing third-party research partners
  • Leverage data and insights across a variety of primary, secondary and syndicated sources to bolster insights and recommendations delivered to internal partners
  • Partner with business and marketing leads to develop the annual brand strategy, advertising, and media learning agenda to address knowledge gaps and test assertions
  • Present brand and marketing insights to internal partners, peers and senior leaders, influencing others through story-telling and impactful insights that drive discussion and business action
  • Contribute and continually update your knowledge of evidence-based marketing to refine Capital One's brand strategy, measurement approaches, and thinking regarding brand perceptions and business results

Who you are

You want to be an EVIDENCE-BASED MARKETER who...

  • Your curiosity is endless. There's always something else to learn.
  • You're flexible and not afraid of change-in fact you welcome the challenge.
  • You share your point of view, but seek out what might be missing and listen.
  • You have big ideas and know the best ones are driven by proof, persistence and patience.
  • You're a storyteller. You simplify the complex and compel your audience to act.
  • You know how to enjoy yourself. While fun isn't mandatory, it certainly seems to follow you.
  • You care-about the work, your team and the customers you serve.

  • You value authenticity over perfection. You lead with empathy, vulnerability and honesty.
  • You deeply invest in understanding the humans around you.
  • You say what needs to be said and work hard to find the right words.
  • You're an expert. You also know when you're not and need to find one.
  • You use all this - to make things happen, create amazing work and inspire others.

Basic Qualifications
  • Bachelor's Degree or Military experience.
  • At least 7 years of experience in a market research role.

Preferred Qualifications
  • Bachelor Degree in market research, marketing, business, sociology, psychology, behavioral economics, or biology
  • Advanced degree, such as an MBA or an MS (business, marketing research, consumer psychology, management consulting, or related field)
  • Experience leading brand health and communications tracking research.
  • Experience leading creative and media effectiveness research
  • At least 3 years experience in a market research role on the client side
  • At least 2 years of experience at a Fortune 500 company or a company well-known for the marketing and market research disciplines
  • At least 2 years of experience working with analytical tools such as Python, R, SAS, SPSS, SQL or similar relational database tools
  • At least 2 years experience in a marketing strategy role
  • At least 1 year of experience managing advertising campaigns for Fortune 500 brands.

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

No agencies please. Capital One is an Equal Opportunity Employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, physical and mental disability, genetic information, marital status, sexual orientation, gender identity/assignment, citizenship, pregnancy or maternity, protected veteran status, or any other status prohibited by applicable national, federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City's Fair Chance Act; Philadelphia's Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

For technical support or questions about Capital One's recruiting process, please send an email to

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Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).

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