Web Content Creator (Content Marketing)

Location
Fairfax, VA
Salary
Commensurate with education and experience
Posted
Aug 25, 2022
Closes
Oct 20, 2022
Ref
STF11276
Industry
Education
Hours
Full Time
Web Content Creator (Content Marketing) The George Mason University, Office of University Branding, invites applications for the role of Web Content Creator. George Mason University has a strong institutional commitment to the achievement of excellence and diversity among its faculty and staff, and strongly encourages candidates to apply who will enrich Mason's academic and culturally inclusive environment.Responsibilities:The Web Content Creator is responsible for planning, creating, and publishing Mason's brand stories and initiatives with a focus on user experience and optimal reach. The Web Content Creator reports to the Web Strategist.Required Qualifications:Bachelor's degree or relevant combination of education and experience in communications, marketing, journalism or related field;Advanced written and oral communication skills;Experience in web publishing and content management systems such as Wordpress and Drupal;Basic knowledge of HTML and CSS markup;Clear understanding of marketing tactics in web communication;Grasp of SEO and web analytics; andConsiderable experience in web content management (generally 4 years).Preferred Qualifications:Understanding of marketing and audience-target funnels, particularly in higher education, non-profit, and community and government relations;A firm understanding and commitment to User Experience (UX) and commitment to creating content that meets accessibility standards;Understanding of SEO (search engine optimization) and SEM (search engine marketing) is beneficial to this role;Design sensibility that allows the creator to envision and communicate content in formats other than text-based articles;Advanced skill in effective project management;Ability to compellingly communicate a brand story through web platform;Ability to identify and tailor messaging to target audiences;Ability to identify, craft, and position content for various stages of engagement; andAbility to be a collaborative team player who regularly communicates with teammates and stakeholders.

For full consideration, applicants must apply at https://jobs.gmu.edu/; complete and submit the online application; and upload a cover letter, resume, and a list of three professional references with contact information.

"Great Careers Begin at Mason! George Mason University is an innovative, entrepreneurial institution with national distinction in both academics and research. Mason holds a top U.S. News and World Report "Up and Coming" spot for national universities and is recognized for its global appeal and excellence in higher education.Mason is currently the largest and most diverse university in Virginia with students and faculty from all 50 states and over 135 countries studying in over 200 degree programs at campuses in Arlington, Fairfax and Prince William, as well as at learning locations across the commonwealth. Rooted in Mason's diversity is a campus culture that is both rewarding and exciting, work that is meaningful, and opportunities to both collaborate and create.If you are interested in joining the Mason family take a look at our current opportunities and catch some Mason spirit at jobs.gmu.edu/!George Mason University, Where Innovation is Tradition."

George Mason University is an equal opportunity/affirmative action employer, committed to promoting inclusion and equity in its community. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or veteran status, or any characteristic protected by law.