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Digital Campaign Manager

Employer
American Speech-Language-Hearing Association
Location
Rockville, Maryland
Salary
Salary Range (Non-Negotiable): $65,914 - $73,237 https://www.asha.org/careers/asha-jobs/benefits/
Closing date
Sep 27, 2022

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Job Details

The American Speech-Language-Hearing Association requires all new employees to present proof they are fully vaccinated against COVID-19 when they start work. Currently, “fully vaccinated” is defined as someone that has received both doses of the Pfizer/Moderna COVID-19 vaccines or one dose of the Johnson & Johnson COVID-19 vaccine 14 days or more before they begin work. Individuals with a disability or a religious reason preventing them from taking the vaccine may request an accommodation.

Description
The Digital Campaign Manager is responsible for the daily management and production of assigned email campaigns and enewsletters. They have a thorough understanding of email campaign best practices, development, and production techniques. The ideal candidate is highly collaborative, exhibits a high attention to detail, and is able to effectively manage multiple priorities and deadlines simultaneously.   

Responsibilities

  1. Use copy provided by staff to stage, test, and send assigned email campaigns and enewsletters using existing templates and hand-coding HTML/CSS when necessary, according to style guidelines. 
  2. Review assigned email campaigns and enewsletters prior to broadcast to maintain quality control by ensuring content and format are appropriate and within ASHA guidelines. 
  3. Collaborate on the management and ongoing use of the ASHA email communications calendar as a scheduling and tracking tool for the organization and look for ways to improve its effectiveness.
  4. Implement and monitor assigned automated email campaigns to enhance overall productivity.
  5. Pull reports from multiple sources to analyze the effectiveness of ASHA email campaigns and enewsletters help staff make use of tracking data and testing.
  6. Work with the Digital Art Director to edit existing templates as needed for new business needs.
  7. Perform list pulls from ASHA’s data warehouse or coordinate with Data Analysis Team to do the same.
  8. Support efforts to maintain deliverability, email list hygiene (e.g., managing preferences, bounces, and bad addresses), and enewsletter subscription management.
  9. Support the use of emerging digital channels (e.g., paid search, paid social, and text messaging) for promotion of ASHA’s products, services, and content.
  10. Keep up to date on the latest technologies and practices in email marketing.

Qualifications
Knowledge Typically Acquired Through

  • B.A. / B.S.
  • Relevant professional experience in email marketing and digital communications.
  • Continuing education or coursework in email marketing and digital communications.

Scope and Depth of Technical Skills/Knowledge

  • 1-3 years in the field of digital marketing and communications
  • Experience using Salesforce Marketing Cloud or similar email marketing software for email creation, list management, A/B testing, dynamic messaging, and response tracking
  • Demonstrated expertise in email development and design using HTML tools and CSS
  • Knowledge of foundational statistical concepts 
  • Proficiency using Microsoft Excel for compiling and analyzing data, as well as list comparison
  • Experience with Windows operating system, Microsoft Office applications

Scope and Depth of Non-Technical Skills/Knowledge

  • Ability to work independently and anticipate next steps
  • Strong organizational skills 
  • Detail-oriented, ability to multi-task, ability to work under pressure
  • Strong written and verbal communication skills
     

Company

The American Speech-Language-Hearing Association was founded in 1925. It is a not-for-profit scientific and professional association for speech-language pathologists, audiologists, and speech and hearing scientists. ASHA is committed to the consumers of our services, the more than 42 million Americans with communication disorders. ASHA's mission is to ensure that all people with speech-language, and hearing disorders receive quality services from well-educated professionals.

The American Speech-Language-Hearing Association (ASHA) certifies practicing clinicians, conducts and accredits educational programs for its members, informs the public about communication disorders, produces and markets educational materials, monitors legislation, and lobbies state and federal governments. ASHA represents more than 234,000 speech-language pathologists, audiologist, and speech and hearing scientists.

The Association's National Office, in Rockville, Maryland, employs more than 300 individuals in a wide range of occupations. Some staff members are speech-language pathologists and audiologists. Other professionals provide expertise in a variety of fields from accounting, information processing and marketing to convention and meeting planning, customer service and desktop publishing.

ASHA has been recognized as a "Great Place to Work" by Washingtonian Magazine and by the State of Maryland and Montgomery County Work/Life Alliance. ASHA has also earned recognition as a "Best Workplace for Commuters." A number of public service campaigns, media advertising campaigns, and membership promotion materials that our staff have worked on have earned awards. The ASHA Leader, our bi-weekly tabloid, has earned numerous awards for general excellence and feature articles. Our website has also earned a number of awards. In addition, the National Office has received awards for our recycling efforts.

For more information about our organization, see our website at www. asha.org.ASHA offers a comprehensive benefits package.

* Health/Dental/Vision Insurance
* Life Insurance
* Long-Term Disability Income Insurance
* Travel Accident Insurance
* Defined Contribution Plan
* 401(k) Savings Plan
* Flexible Spending Plan
* Annual Leave
* Sick Leave
* Family and Medical Leave
* Voluntary Leave Transfer Program
* Paid Holidays
* Flextime
* Telecommuting
* Flexplace
* Fare Share Program
* Employee Assistnace Program
* Tuition Reimbursement
* Staff Development Prgram
* Wellness and Fitness
* Direct Deposit

Company info
Website
Location
2200 Research Blvd
#235
Rockville
MD
20850
United States

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