A$ A' "A' ?Company DescriptionGENERAL BOILERPLATEAt Fannie Mae, futures are made. The inspiring work we do makes an affordable home a reality and a difference in the lives of Americans. Every day offers compelling opportunities to impact the future of the housing industry while being part of an inclusive team thriving in an energizing environment. Here, you will help lead our industry forward and make your career.Job DescriptionAs a valued colleague on our team, you will contribute to planning and implementing all aspects of marketing policies, objectives, and initiatives.THE IMPACT YOU WILL MAKEResponsibilitiesThe Marketing and Communications - Marketing Strategy - Senior Associate role will offer you the flexibility to make each day your own, while working alongside people who care so that you can deliver on the following responsibilitiesResearch and identify changes in the marketing environment or competitive strategies and evaluate, adjust, or redraft the organization's marketing plan and philosophy.Develop and implement marketing plans to serve the business objectives.Stay informed of changes in the marketing environment and coordinate market research projects.Create and convey brand messages, as well as improve brand awareness.QualificationsTHE EXPERIENCE YOU BRING TO THE TEAMMinimum Required ExperiencesAt least 3 years of relevant marketing strategies experienceBachelor degree or equivalentDesired ExperiencesUser Experience Design (UX design, UX, UED or XD) experience highly preferred.Consumer marketing, mortgage industry, or financial services experience a plusAbility to drive marketing strategy for priorities such as housing education, climate impact, disaster relief, and talent acquisitionIntegrated, multi-channel campaign planning and execution with ability to optimize based on resultsAbility to understand and simplify complex subject matterSkillsSkilled in presenting information and/or ideas to an audience in a way that is engaging and easy to understandThe group of skills related to Marketing and PR including marketing products, social media marketing, creating collateral, planning and developing campaigns, managing the media, etc.The group of skills related to Business Insight including advising, designing business models, interpreting customer and market insights, forecasting, benchmarking, etc.Adept at managing project plans, resources, and people to ensure successful project completionThe group of skills related to Relationship Management including managing and engaging stakeholders, customers, and vendors, building relationship networks, contracting, etc.The group of skills related to Influencing including negotiating, persuading others, facilitating meetings, and resolving conflictThe group of skills related to Communication including communicating in writing or verbally, copywriting, planning and distributing communication, etc.Additional InformationIn response to COVID-19, Fannie Mae has adapted our workplace and hiring processes to better safeguard our employees, candidates, and new hires. We understand that this is an unprecedented situation and Fannie Mae is committed to creating protocols for these processes that are agile and conform with federal, state, and local health administration guidance. While the company's operating status for on-site work is currently voluntary, the majority of Fannie Mae's workforce is remote until further notice. We continue to conduct all interviews and onboarding virtually. In addition, all employees who wish to come on site must be fully vaccinated against COVID-19 and enter their vaccination information into a confidential HR system before arriving at the facility, unless they have an approved accommodation. Click here to go directly to information about accommodations.The future is what you make it to be. Discover compelling opportunities at .Fannie Mae is an Equal Opportunity Employer, which means we are committed to fostering a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, religion, national origin, gender, gender identity, sexual orientation, personal appearance, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation in the application process, email us at careers_mailbox@.