Digital Marketing Analytics Analyst

Employer
Nestle USA
Location
Arlington, VA
Posted
Aug 16, 2022
Closes
Aug 19, 2022
Ref
627612755
Hours
Full Time
Foods people love. Brands people trust. And a career that nourishes your future like no other. If you're driven by the passion to do something meaningful that changes lives, Nestle is the place for you. Nestle USA is one of seven operating companies that make up Nestle's presence in the United States. We're in 97% of American homes, and as the leading food and beverage company, our goals are to continue to deliver quality food and beverage products, strengthen our local communities, and reduce our environmental and climate impact. We're determined to challenge the status quo and be better tomorrow than we are today. As individuals and teams, we embrace our entrepreneurial culture and have created a workplace where collaboration is essential, courage is rewarded, speed is expected, and agility is the norm to delight our consumers every single day. Here, you will find limitless opportunities to learn and advance your career and feel empowered to succeed in the workplace and beyond. Because our focus is not only on nourishing our customers, but also about enriching you. This position is not eligible for Visa Sponsorship. You know us as the food and beverage company behind a lot of your favorites like Stouffer's, Nesquik, Toll House, Lean Cuisine, and DiGiorno, as well as new discoveries like Sweet Earth and Chameleon Cold-Brew coffee. Reporting into the Senior Manager of Marketing Analytics, the Digital Marketing Analyst will provide analytic and operational support to drive marketing effectiveness across Nestle USA's 30+ brands. Leveraging a strong comfort with data and a proven proficiency in the systems used to generate analysis, they will take a lead technical role in the measurement, reporting and optimization of marketing communications across website, social media, CRM/email and paid media channels. By analyzing complex data, ensuring sound marketing operations and generating insightful reporting, the Digital Marketing Analyst will enable data-driven decision making that will shape Nestle's customer experience marketing strategy. And through strong understanding of Nestle's business, solid communication skills and an ability to drive change, they will collaborate and partner with brand managers, agency partners, senior managers and other key stakeholders to see strategic recommendations through to completion. PRIMARY RESPONSIBILITIES: Works with NUSA's 30+ brand teams to produce analysis and reporting that enhances marketing communications plans across paid, website, email and social channels, such as by reporting on website performance, overseeing AB testing and optimization, reporting on CRM/email, building insightful dashboards, and designing learning plans to improve brand communications. Collaborates with enterprise analytics and other IT partners to gain proficiency with NUSA marketing technology, translate marketing needs into technical requirements, operationalize data flows and establish the reporting structures needed to produce insightful analysis. Elevates NUSA's understanding of the consumer experience by collecting and analyzing 1st, 2nd and 3rd party data sources, and then generating consumer and product insights to be shared with brand teams, digital marketing strategists, and Consumer Marketplace Insights. Supports marketing effectiveness across Nestle by producing and maintaining holistic business reporting, including identification of key performance indicators, tracking against marketing goals and setting brand and channel benchmarks. REQUIREMENTS AND MINIMUM EDUCATION LEVEL: Bachelor's degree, preferably in a business, quantitative, economics or computer science field 1-3 years of experience in marketing analytics, business analytics, digital marketing, IT/data management or consulting Master's Degree a plus and counted toward work experience DESIRED EXPERIENCE: Experience in digital marketing, marketing measurement or business analytics (eg report generation and automation, marketing campaign analysis, web analytics, AB testing, email performance, social analytics, etc.) Experience working with a range of reporting platforms, analytics tools and data management systems used to manipulate, transform and analyze marketing data (examples: advanced Excel, SQL, PowerBI, Google Analytics, Google Tag Manager) Experience leveraging datasets to produce impactful dashboards and other visually compelling reports. Experience interpreting data, identifying key recommendations and partnering with marketing strategists to implement changes that drive business performance. ADDITIONAL PREFERRED EXPERIENCE: Experience in using Google Analytics (or equivalent) and Google Tag Manager to configure website reporting, evaluate performance and derive actionable insights. Solid communication skills and ability to communicate data-driven findings in written and presentation forms. Knowledge of coding languages or developer tools, such as SQL, R, Python, etc. is an advantage. It is our business imperative to remain a very inclusive workplace. To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestle. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestle seeks such skilled and qualified individuals to share our mission where you'll join a cohort of others who have chosen to call Nestle home. The Nestle Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467. This position is not eligible for Visa Sponsorship.

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