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Group Director for Trademark Communications, Outreach, and Marketing

Alexandria, Virginia
Closing date
Aug 25, 2022

If you're inspired and want make your lasting mark, join the dynamic and collaborative team within the Office of the Commissioner for Trademarks. You'll work together with other business units within the USPTO to lead the communication, outreach, and marketing efforts to effectively reach our customers and stakeholders, especially those in underserved communities.

You'll contribute to increasing consumer trust in the trademark registration system by increasing stakeholder engagement.

You'll provide valuable input, strategic thinking and effective communications to help guide the evolution of Trademark Office's brand.

You'll lead the charge for developing and overseeing a multi-part customer experience strategy to solicit internal and external customer needs and using that data to improve Trademark services, practices and policies.

And that's not all

You'll oversee stakeholder and outreach engagements and educational offerings that are responsive to stakeholder needs and that increase the quality of submissions.

You'll provide the public with high quality and reliable information about trademarks, information about the benefits of the trademark registration system, and up-to-date information about trademark examination policy and operational developments.

You'll provide briefings to Trademarks and USPTO Leadership on Trademarks' brand management efforts.

You'll provide high-quality delivery of information via speeches and presentations through outreach efforts to internal and external stakeholders on topics related to Trademark brand management.

If you're committed to the principles of diversity, equity, inclusion, and accessibility

You'll lead the day-to-day activities of a diverse and inclusive team within the Brand Management Group, to include the Office of Trademark Customer Outreach, Trademark Customer Experience, Trademark Assistance Center, and Trademark Marketing and Communications Offices.

Join us at the agency unleashing America's Potential! The physical worksite for this position is located in Alexandria, VA. However, this position is telework eligible in accordance with the unit's telework policy.


Conditions of Employment

  • You must be a U.S. Citizen or a National.
  • Background and/or Security investigation, if selected for position.
  • Your resume and question responses must demonstrate comprehensive, recent experience in the duties described.
  • You must serve a one-year probationary period unless you previously completed one year in the Senior Executive Service.
  • All qualification requirements must be met by the closing date of the announcement.
  • Must be registered for Selective Service, if applicable (
  • Financial Disclosure Report (OGE-278) will be required upon appointment.


Experience must have been at a sufficiently high level of difficulty to clearly show that the candidate possesses the required professional/technical qualifications and executive core qualifications set forth below.

Experience refers to paid and unpaid experience, including volunteer work done through National Service programs (e.g., Peace Corps, AmeriCorps) and other organizations (e.g., professional; philanthropic; religious; spiritual; community, student, social). Volunteer work helps build critical competencies, knowledge, and skills and can provide valuable training and experience that translates directly to paid employment. You will receive credit for all qualifying experience, including volunteer experience.

Please provide your narrative responses to the Professional Technical Qualification (PTQs) and Executive Core Qualifications (ECQs) questions - Do not write "see resume".

Applicants are required to input narrative responses to the PTQs and ECQs in the text boxes as prompted by USAJobs. Each PTQ and each ECQ have a 10,000-character limit (to include spaces) and must be adhered to.

Applicants must use the USA Jobs text boxes for submitting their PTQs and ECQs. Uploaded documents addressing the PTQ's and ECQs will not be accepted.

The candidate must possess the following Professional Technical Qualifications:
  • Knowledge of customer research, communication and marketing principles and strategies. This includes knowledge of how to develop and implement a strategic consumer research and communications plans to build brand equity, broaden awareness of Trademarks' programs and policies, and increase visibility across stakeholder audiences.
  • Knowledge or public administration principles relating to policy development and stakeholder engagement. This includes the ability to effectively interact with the trademark community to solicit stakeholder needs and ideas; collect data to inform policy and practice; collaborate with internal and external stakeholders on policy development; establish and execute programs to implement policies; and clearly present policies and practices to the public.
  • Knowledge of U.S. trademark system. This includes an understanding of the relevant trademark legal principles involved in trademark prosecution.

  • Please Note: Current career SES members, former career SES members with reinstatement eligibility, and SES Candidate Development Program graduates who have been certified by OPM, only need to submit a resume and narrative statement covering each of the PTQs requirements and do NOT need to address the ECQs.

    For the following five Executive Core Qualifications, you are required to submit a narrative response addressing your specific knowledge, skills, and abilities that demonstrate your possession of these qualifications. Be sure to provide specific examples of what you've done that demonstrates your possession of each ECQ. For more information about the Executive Core Qualifications please visit this site: : materials/guidetosesquals_2012.pdf

    Leading Change - This core qualification involves the ability to bring about strategic change, both within and outside the organization, to meet organizational goals. Inherent to this ECQ is the ability to establish an organizational vision and to implement it in a continuously changing environment.

    Leading People - This core qualification involves the ability to lead people toward meeting the organization's vision, mission, and goals. Inherent to this ECQ is the ability to provide an inclusive workplace that fosters the development of others, facilitates cooperation and teamwork, and supports constructive resolution of conflicts.

    Results Driven - This core qualification involves the ability to meet organizational goals and customer expectations. Inherent to this ECQ is the ability to make decisions that produce high quality results by applying technical knowledge, analyzing problems and calculating risks.

    Business Acumen - This core qualification involves the ability to manage human, financial and information resources strategically.

    Building Coalitions - This core qualification involves the ability to build coalitions internally and with other Federal agencies, State and local governments, nonprofit and private sector organizations, foreign governments, or international organizations to achieve common goals.

    Applicants are encouraged to follow the Challenge, Context, Action and Result (C-C-A-R) model outlined in the Guide To SES Qualifications.
    Challenge - Describe a specific problem or goal.
    Context - Describe the individuals and groups you worked with, and/or the environment in which you worked, to address a particular challenge (e.g., clients, co-workers, members of Congress, shrinking budget, low morale).
    Action - Discuss the specific actions you took to address a challenge.
    Result - Give specific examples of measures/outcomes that had some impact on the organization. These accomplishments demonstrate the quality and effectiveness of your leadership skills.

    Note: Submit only the documents requested. Additional documents will not be reviewed by the rating panel. Uploaded documents addressing the PTQ's and ECQs will not be accepted.


    The candidate must have a law degree from an accredited law school program and currently be a member of a bar in good standing, in the United States or a Territory of the United States.

    Additional information

    Probationary Period: You will be required to serve a one-year probationary period unless you previously completed the probationary period in the SES.

    Mobility: Organizational and geographical mobility is essential in developing and managing SES leaders and generally is a key to advancement. Therefore, applicants are expected to be mobile and once appointed SES members may be reassigned at the discretion of the appointing authority.

    If you are a male applicant born after December 31, 1959, you must certify that you have registered with the Selective Service System. If you are exempt from registration under Selective Service Law, you must provide appropriate proof of exemption. Please visit the Selective Service System website for more information.

    This is a Non-Bargaining Unit position. This is a Public Trust position and has a risk level designation of "low" risk.

    The candidate may be required to submit to a drug test to screen for illegal drug use prior to appointment and, if appointed, the candidate may be subjected to random drug testing procedures.

    Background Investigation: If selected for this position, you may be required to complete a Declaration for Federal Employment (OF-306), which includes a fingerprint and credit check, to determine your suitability for Federal employment and to authorize a background investigation.

    The USPTO participates in E-Verify. For more information on E-Verify, please visit

    All Federal employees are required to have Federal salary payments made by direct deposit to a financial institution of their choice.

    Relocation Expenses will not be authorized.

    Veteran preference does not apply to the Senior Executive Service.

    More than one selection may be made from this announcement if additional identical vacancies in the same title, series, grade, and unit occur within 90 days from the date the certificate was issued.

    The Ethics in Government Act of 1978, as amended, requires senior officials in the executive, legislative and judicial branches to file public reports of their finances as well as other interests outside the Government. If selected for this position you will be required to file a Financial Disclosure Report (OGE Form 278). The OGE 278 is available to the public. The primary purpose of disclosure is to assist agencies in identifying potential conflicts of interest between a filer's official duties and the filer's private financial interests and affiliations.

    The United States Patent and Trademark Office is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factors. If you believe that you have been discriminated against and would like to file an EEO complaint, you must do so within 45 days of the date of the alleged discriminatory act. Claims of employment discrimination must be submitted to the attention of the USPTO's Office of Equal Employment Opportunity & Diversity via email ( or phone (571-272-8292).

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