Principal Associate, Integrated Marketing Strategist (Remote-Eligible)

Employer
Capital One
Location
Vienna, Virginia
Posted
Aug 16, 2022
Closes
Aug 27, 2022
Ref
R147212
Function
Finance
Hours
Full Time
Towers Crescent (12066), United States of America, Vienna, Virginia

Principal Associate, Integrated Marketing Strategist (Remote-Eligible)

About the Team

Our Talent Brand & Marketing team helps inform and educate candidates, partners, and our associates about life at Capital One, our distinctive company culture and values, and our commitments to changing banking-and the communities around us-for good.

We're looking for an integrated marketing strategist specializing in paid media to help drive awareness of Capital One as a great place to work, as well as our performance marketing campaigns. We're looking for a talented teammate who can leverage research, data and insights to inform breakthrough marketing and media activations that deliver on our talent brand, marketing and business goals.

About You

You understand the power of great branding-its ability to influence behavior, change perception, and build reputation-and you know how to drive results through integrated media strategies. You're a subject matter expert across a variety of marketing channels and tactics with the know-how to connect the right message with the right candidate throughout their journey. You are experienced in leading integrated marketing strategies across channel marketing, content and inbound marketing, experiential marketing, and influencer-based activations.

As an Integrated Marketing Strategist, you'll drive the media strategy positioning Capital One as a great place to work and helping candidates understand life at Capital One. Your work will be rooted in research, data and insights about candidate needs and driven by a cohesive approach expressing Life at Capital One.

What we're looking for:
  • A paid media and integrated marketing subject matter expert who understands how to tap into the needs and behaviors that influence the journey of a candidate or customer to create highly effective media plans and executions that drive candidate response.
  • Proven experience developing performance marketing and/or brand marketing activation strategies that deliver on business objectives with experience across a variety of marketing channels, including: Paid Social Media, Influencer Marketing, Native Advertising, Search/PPC, Video, Display, and/or Direct-Buy Media Publisher Partnerships
  • A highly organized and adaptable team player who's comfortable managing multiple projects with cross-functional teams
  • A consultant who concepts innovative campaign activations, and provides expert insight, deep expertise and proactive recommendations to key partners and leadership
  • A creative problem solver with the ability to connect the dots across teams and workstreams, amplifying investments and partnerships through coordinated efforts


You'll love your job the most if you:
  • Love the dynamic marketing and media landscape, problem solving and proposing insight-driven strategies that attract people from all backgrounds and experiences to Capital One
  • Feel comfortable communicating with, presenting to and gathering feedback from peers and leaders, including adapting your style based on the audience
  • Work quickly without compromising quality, knowing that iteration and testing are just part of creating exceptional experiences
  • Take initiative, aren't afraid to fail, ask thoughtful questions, and constantly seek better ways of working and communicating


Capital One is open to hiring a Remote Employee for this opportunity.

Basic Qualifications
  • Bachelor's Degree or military experience
  • At least 4 years of experience developing integrated marketing campaigns across a variety of marketing channels, including: Paid Social Media, Influencer Marketing, Native Advertising, Search/PPC, Video, Display or Direct-Buy Media Publisher Partnerships


Preferred Qualifications
  • 3+ years experience in leveraging Google Suite products (DCM/Google Campaign Manager 360, Google Trends, Google Analytics) to make campaign recommendations and optimizations to live campaigns
  • 2+ years of experience media buying or planning
  • 2+ years experience working directly with clients (internal or external); conceptualizing, planning and executing exciting results-driven integrated marketing campaigns and activations
  • Experience producing and managing timelines to ensure deadline and budget adherence
  • Agency experience preferred


At this time, Capital One will not sponsor a new applicant for employment authorization for this position

No agencies please. Capital One is an Equal Opportunity Employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, physical and mental disability, genetic information, marital status, sexual orientation, gender identity/assignment, citizenship, pregnancy or maternity, protected veteran status, or any other status prohibited by applicable national, federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City's Fair Chance Act; Philadelphia's Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.com

Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.

Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).

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