Strategic Marketing Analyst Nf4

Quantico, Virginia
$90,000 - $105,000
Aug 16, 2022
Sep 12, 2022
Full Time

Serves as the Strategic Marketing Analyst for all lines of business and resides within the Marketing Directorate, Business and Support Services Division (MR), Manpower and Reserve Affairs Department, Headquarters Marine Corps. Reports to the Chief Innovation & Marketing Officer.  Responsible for developing and implementing programs to analyze marketing programs, customer insights, evaluate new product and services, identify customer needs.

Uses data and analysis to develop deep understanding of the purchasing behavior of customers, changes in demographics and behavioral trends, in order to execute a marketing strategy designed to promote MCCS businesses, and respond to patrons’ needs. Uses analytics to review and track marketing results and business Key Performance Indicators (KPI's).

Conducts continuous analysis to support all lines of business within the Business & Support portfolio including retail, lodging, food and beverage, commercial recreation, etc. A key area of focus will be analytical support for current (retail and travel) and future digital programs, informing our unified commerce strategy, identify key customer segments both digital and in store, and identifying key trends and shifts in shopping behavior of customers both digital and in store. 

Creates, implements, and analyzes a variety of primary and secondary research data to better understand customer behavior and recommend retail or promotional strategies to capitalize on opportunities or correct problems. Identify short and long term business and marketing opportunities based on analysis of key data. Responsible for analyzing industry, demographic, and military trends that can affect the business operations. 

Works with the Retail Advertising team to optimize customer data lists for use in direct marketing campaigns. 

Conducts deep analysis of the effectiveness of marketing and advertising campaigns across all lines of business. Works closely with subject matter experts and program managers/directors across the portfolio. Works very closely with the Merchandising Manager, Food/Hospitality Manager, Advertising Manager and Innovation Manager to establish ongoing analysis and review findings.

Develops best practices and tools for conducting analysis, development of dynamic dashboards, and on-going reporting. Has overall responsibility the strategy, development, execution and monitoring of all analysis activities for the Marketing directorate. Serves as liaison/analyst consultant to key functional groups in retail, food and hospitality, and executive staff.  Provides insights and recommendations based on the findings of the analysis.   

Responsible for digital media analytics including establishment of key metrics, dashboards and dynamic reporting tools for the field, and on-going assessment and recommendations based on the analysis of the digital media.  Participates in strategy meetings for marketing and advertising campaign development across all business lines. 

Responsible for establishing the methods and means by which data will be collected including working with IT, business operations and other business units to ensure that we are collecting the data needed to better monitor our business. 

Responsible for working with external analyst firms and sister services to identify new trends, bring in new data sources, and identify key new areas of opportunity. Bring recommendations to the business operations team of key information that can help inform merchants and buyers.  Serve as advisor to the business operations leadership team on trends and data insights that can drive better growth in their businesses. 

Keeps management and key business unit leaders apprised of the findings and insights, trends and changes that could affect their businesses, etc. Makes recommendations to help grow business. 

This is a white-collar position where occasional lifting up to 20 lbs may be required.

Perform additional related duties as assigned.

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