Digital Marketing Expert- Fully Remote

Employer
Toptal
Location
Washington, DC
Posted
Aug 15, 2022
Closes
Aug 17, 2022
Ref
626656276
Hours
Full Time
Toptal is an elite network that matches the world's top talent with the world's top organizations.We are currently looking for an experienced Digital Marketing Expert for one of our highly reputed client. This is a fully remote opportunity for people who are based in US.The ideal candidate will expand the company's brand presence and will create and implement the marketing strategy using both offline and online methods to gain new customers. TASKS/RESPONSIBILITIES:Coordinate, plan and prioritize execution of digital marketing tacticsDrive and own the creative execution process, from creative concept to routing creative to releasing final creative assets Manage campaign timeline, from planning to execution, and ensure milestones are metResponsible for working with both internal and external partners to pull and validate data Package data in presentations to make the data insightful, digestible, and actionableMeasure and track KPIs on an ongoing basis to assess performanceWork directly with Digital Marketing channel owners to aggregate and share insightsReport on marketing campaign and testing programs, providing insight for cross-channel optimizationCollaborate cross functionally to drive tactical executionResponsible for maintaining campaign budgets Escalate issues and roadblocks, as needed, working to efficiently resolve Assist with ad ops activities, including pixels/tagging, audiencesStay current on new developments and emerging partners in the e-commerce environment;Utilize learnings to help drive marketing strategySKILLS/REQUIREMENTS:5+ years of Digital Marketing experience either at an agency or on an in-house team;Retail e-commerce or membership environment preferredExperience working with large-scale campaigns and budgets across digital channels (SEM, Display, Paid Social)Strong project management experience and ability to multi-taskPossess a "test and learn"A' mindset Experience with digital marketing analytics and UI tools required (eg Adobe Analytics, Google Analytics, Omniture, Google Ads, Facebook Business Manager etc.)OTHER DETAILS:Applicant should be based in USThe applicant should be open for long term contractual roles.

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