Brand Marketing Specialist

Washington, DC
Aug 15, 2022
Aug 17, 2022
Full Time
Brand Marketing SpecialistTransPerfect's Marketing & Communications team is looking for a full time Brand Marketing Specialist to lead and support our legal division, TransPerfect Legal Solutions, in coordinating our brand marketing program.With over 6,000+ worldwide employees, over $1.1 billion in annual revenues, and 120+ global locations, TransPerfect is the world's largest provider of language and technology solutions for global business. Our legal group, TransPerfect Legal Solutions, manages unique offerings for a global client-base, and is driven by a commitment to technology, to innovation, and to delivering audiences top-level solutions in any language.The ideal candidate will have a minimum of 2-4 years of previous experience in an event marketing role with strong creative instincts and resourcefulness in planning, management, and execution.When you own a project, you own it from start to finish. We have resources and vendor partners that help and for whom you will be responsible, but you have the responsibility to ensure that things are done right, and you get the credit at the end when you deliver results.Primary responsibilities include:Strategize, plan, and coordinate high impact brand marketing activities and promotional campaignsCreate visual assets such event materials, digital marketing deliverables, and awareness campaigns by working with self-service graphic design platforms and our internal graphic design team.Write copy for brand marketing assets and promote via social media, email marketing, and digital campaigns in conjunction with our internal digital marketing teamUtilize project management as well as event management platforms to track processes, costs, and tasks as well as event lead capture activities.Provide metrics and recaps to give visibility for Senior Management into brand marketing initiatives.Work with TransPerfect key suppliers to ensure we get the most value out of those relationships (budgetary but also in terms of the services we receive).Own fiscal responsibilities of your campaigns and events, maximizing resources to deliver impressive, valuable experiences that remain within budget.Plan and execute on-site event support and real-time brand promotion"A cents € making sure these events run smoothly, efficiently, and on schedule. Our events are local, regional, national, and international.Work closely with the TransPerfect sales team, as brand marketing is an integral part of our growth strategy, and we want you to drive that growth.Help to determine event KPIs and continuously strive to make each campaign better than the last.Build strong relationships with external stakeholders and suppliers to ensure that all event objectives and deliverables are met.As a Brand Marketing Specialist, you embody:Creative vision"A cents € we want you to make your mark on the events that you oversee.Capable leader and follower"A cents € some events you will run on your own or lead a team; for other events you will be on the team following a leader.Organized, efficient, and detail-oriented.Ability to work calmly and effectively under pressure, with tight deadlines, and in high-stress situations.Commitment to timelines, processes, and structure.Confident and professional with great social skills"A cents € you'll need to work effectively with people both inside and outside of the organization ranging from interns to C-level employees.Customer focused (internal and external client service is paramount).Be proactive, use initiative, and go the extra mile. Demonstrate an excellence reflex in everything you do.Required Skills:Minimum Bachelor's degree or its equivalent, with preference for Marketing, Communications, or other relevant field2-4 years of proven events experience is essential.Effective communication skills, both written and verbal.Basic design capabilities (ie Canva) and proficient in Microsoft Office 365Prior work on trade shows or large-scale events/promotional campaigns.Brand management/development experience.Marketing platforms and event management program experience is a plus.Travel 20%About Us: TransPerfect was founded in 1992 with a simple mission to provide the highest quality language services to leading organizations worldwide. Started as a two-person company operating out of a dorm room, TransPerfect has spent nearly three decades solving global business challenges for our clients, and has turned into one of the most successful growth stories in the business world.The TransPerfect Global Group includes more than 30 individual operating companies that work both independently and collaboratively to help clients achieve their global business goals and objectives.TransPerfect is the world's largest provider of language and technology solutions for global business. From offices in over 120 cities on six continents, TransPerfect offers a full range of services in 170+ languages to clients worldwide. More than 5,000 global organizations employ TransPerfect's GlobalLinkA' (R) technology to simplify management of multilingual content. With an unparalleled commitment to quality and client service, TransPerfect is fully ISO 9001 and ISO 17100 certified. TransPerfect has global headquarters in New York, with regional headquarters in London and Hong Kong. For more information, please visit our website at .

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