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Director, Brand Strategy & Partnership Marketing

Employer
The Washington Post
Location
New York, NY
Closing date
Sep 17, 2022

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Industry
Media / Journalism / Advertising
Function
Executive, Director
Hours
Full Time
Career Level
Experienced (Non-Manager)
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Job Details

Job Description

About the Brand Strategy Team

The Brand Strategy team is a growing group of integrated marketing managers and strategists who harness the technology, creativity and insights of The Washington Post to create marketing campaigns for our advertising partners that make an impact. We are passionate about providing meaningful solutions that are not about us, but about our clients. We build strategies and proposals that are innovative, delightfully creative and most importantly, performative. We are looking for a Head of Brand Strategy to be our "storyteller in chief", to define and steward the client-specific narratives we bring to market and to lead the team to do the best work of their careers.

Job Summary

The Head of Brand Strategy will lead our pitch function within the Client Solutions Marketing department. This leader will play a pivotal and influential role within Marketing leadership and will cultivate and deliver excellence in client strategy and proposal development. Our ideal candidate has a proven track record of empowering and growing teams, is a master teacher of the art and science of distilling the complex into accessible on-brand marketing concepts, loves ideating and creating new ways of solving old challenges, and believes that deadlines have the power to enhance, not compromise creativity. They are passionate about the power and need for consequential journalism and the opportunity that The Washington Post provides brand partners. This role will report directly to the VP of Marketing for Client Solutions.

Motivation
  • You take pride in your exceptional strength in understanding what our clients need from their advertising and marketing solutions partners.
  • You love running a tight ship - you are a leader who is biased towards action and are not afraid to do the work that needs to be done.
  • You are competitive and love to win. You get energy from helping to close deals.
  • You have the ability to provide clear and concise direction and oversight along with helpful feedback.
  • You are a creative soul who believes that a diversity of views and backgrounds bring about the best ideas.
  • You are adept at working with internal stakeholders with divergent goals across departments from ad sales, product, operations, product developers and finance.
  • You are inspired by the opportunity to realize the mission of a purpose-driven organization and to future-proof the business model that supports it.


Responsibilities
  • Lead a team dedicated to synthesizing brand advertiser client direction, sales strategy, cultural/market trends, and consumer insights into compelling marketing programs
  • Operate as an authoritative and collaborative leader in strategy sessions, bringing in the right mix of internal teams in a productive manner
  • Continue to drive and refine the successful formula for smart and strategic frameworks for pitches/responses to RFPs and other opportunities
  • Work collaboratively with Product Marketing, Creative Group and Operations leadership to ensure ongoing agreement on priorities, set and achieve goals, all while making adjustments to accommodate changing market conditions and emerging opportunities.
  • Partner with Sales leadership on client and category go-to-market strategies
  • Work with internal stakeholders to develop unique cross-platform partnerships, experiences or content programs for advertisers and create opportunities for revenue generation.
  • Develop special projects related to industry insights, marketplace trends and category reports to inform department solutions.
  • Cultivate relationships and facilitate efficient, transparent communication within the Brand Strategy team and with other internal cross-functional partners: sales, creative, product, editorial, research, and consumer marketing.


Qualifications
  • 5+ years of experience in a brand strategy leadership role and 10+ years of overall experience in brand strategy, advertising or partnership marketing
  • Deep knowledge of brand journalism, advertising and partnership marketing
  • Experience translating insights, ideas, and data into customer value
  • Experience partnering with cross-functional teams, building influential and collaborative relationships
  • Experience in entrepreneurial and fast-paced environments
  • Experience working with global B2B and B2C brands
  • A clear, proven understanding of how to create groundbreaking strategic foundations for pitches that meet our brand partners' business objectives
  • Ability to manage up, down, and laterally, keeping all stakeholders proactively involved and updated throughout the life of a project


The Post strives to provide its readers with high-quality, trustworthy news and information while constantly innovating. That mission is best served by a diverse, multi-generational workforce with varied life experiences and perspectives. All cultures and backgrounds are welcomed.

The innovation doesn't end in the Newsroom - dozens of teams power The Washington Post. We are now hiring the next innovator - how will you Impact Tomorrow?

#washpostlife

Company

Thank you for your interest in a career with The Washington Post. We invite you to review all of our open positions to find the one that's right for you. We look forward to receiving your resume!


Since it first began publication more than 130 years ago, The Washington Post has grown into one of the most storied and respected news organizations in the world. A subsidiary of The Washington Post Company, today's Post is the indispensable guide to Washington. In print, we enjoy the highest penetration of any major metropolitan newspaper in the United States. On the web, we have the third largest news website with 17 million unique visitors each month, and have recently launched a celebrated news app for the iPad. We serve Washington in all media, on any platform, including paid products, events, and tailored content.

More broadly, The Washington Post Company delivers quality products to today's students, readers and viewers. What unites our company is the immediacy of our products and services, created by teachers and tutors at Kaplan; reporters and editors at our media properties; and associates at Cable ONE.
Washington Post Media views its employees as its most valuable asset and provides a comprehensive benefits package to promote healthy and balanced lives at work and at home. We offer competitive salaries, opportunities for training and career advancement and an outstanding, progressive benefits package including:
Health and dental benefits
Flexible healthcare and dependent care spending accounts
401(k) and company-funded cash balance plan
Life and disability insurance
Tuition reimbursement
Adoption assistance
Domestic partner benefits
Employee assistance program
Employee referral program
 

Company info
Website
Location
1301 K Street, N.W.
 Washington
DC
20036
US
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