Principal Associate, Corporate Communications, Products & Services Public Relations (PR)

Capital One
McLean, Virginia
Aug 15, 2022
Sep 14, 2022
Full Time
Center 1 (19052), United States of America, McLean, Virginia

Principal Associate, Corporate Communications, Products & Services Public Relations (PR)

The Capital One Corporate Communications team is looking for a creative, curious and results driven communications professional to join a growing group of Public Relations experts. Our Products and Services PR team delivers cutting-edge communications solutions to real-world business challenges across our lines of business (LOBs). Working for one of the world's most recognized Fortune 500 brands provides many opportunities to learn, grow and create industry-leading communications campaigns. This position operates in a fast-paced environment.

This Principal Associate will be a key member of the Products & Services PR team which supports broad-scale external communications for Capital One's LOBs, encompassing earned media relations; influencer partnerships; executive thought leadership; competitor and category intelligence; issues management; and robust measurement. The role will partner with Corporate Communications and LOB colleagues, external agencies + partners and vendors to increase visibility and consumer engagement with Capital One's products and services, highlighting the rewards and benefits that come with them. This will include trend discovery, developing media relations and influencer content, and tracking results.

Capital One is Changing Banking for Good

At Capital One, External Affairs works with many external and internal stakeholders to envision and create a world of greater opportunity through advocating for an inclusive society, building thriving communities, and creating financial tools that enrich lives. Our teams include Corporate Communications, Community Impact and Investment, Community Finance, CRA Strategy and Program Management, the Government and Political Affairs Group, Regulatory Relations, and Strategy and Engagement. Through our teams, we have unparalleled access to a diverse group of motivated changemakers similarly focused on the ingredients for a more perfect future.

We are committed to inclusively designing positive social impact with our associates, customers, and ultimately, the communities we serve. We are focused on innovation and opportunity. On challenging orthodoxies. On disruption and dreaming of a better way -- for the benefit of those we serve.

Primary Responsibilities

Deliver integrated communications campaigns to target audiences
  • Support the development of full-funnel communications strategies, including paid, earned, shared and owned media
  • Build and foster strong relationships with industry, consumer and financial media contacts, to ultimately increase quality media coverage in priority outlets (focus on national online, print, broadcast)
  • Coordinate the development of powerful, dynamic, influencer content that can be adapted and shared across a variety of internal and external channels
  • Draft effective communications materials, including business-facing content, media correspondence and press materials
  • Collaborate with the broader Corporate Communications team and internal partners (e.g. Business Analysts, Marketing, Social, Content) to plan and execute integrated campaigns that drive awareness and consideration for Capital One products and services

Provide strategic counsel by sharing industry insights and relevant trends to inform communications approach
  • Maintain expert knowledge of the LOB category, including: trends, competitors, and related campaigns and activations
  • Provide communications-related counsel to a range of Business, Marketing and Brand partners, including executives and peers
  • Proactively collaborate with partners across the team and larger organization with the goal of driving creative, streamlined and connected programming
  • Communicate earned media trends and insights from PR campaigns and related findings effectively to internal stakeholders
  • Research and analysis of current PR trends - particularly in the areas of content, emerging channels, influencers, measurement, SEO and storytelling - to foster new, creative thinking

Contribute to Capital One enterprise collaboration and process excellence
  • Maintain effective use of existing processes and identify opportunities to optimize and increase efficiency across the LOB PR team and our broader organization
  • Effectively manage agency partners and vendors
  • Develop compelling slide-based presentations that communicate strategic approaches, tactical plans and results; present them to internal partners and clients
  • Collaborate within LOB organization and broader Corporate Communications and External Affairs team to drive efficiencies and create value for Capital One

Basic Qualifications
  • Bachelor's degree or military experience
  • At least 3 years of public relations experience with a consumer brand or Creative Agency, at least 3 years of public relations experience with a business brand, or any combination of the three

Preferred Qualifications
  • At least 2 year of experience supporting media relations and influencer marketing
  • At least 2 year of experience in managing multiple projects simultaneously
  • At least 2 year of experience presenting work to clients
  • At least 1 year of experience in analytics measuring impact of earned media and influencer campaign

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

No agencies please. Capital One is an Equal Opportunity Employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, physical and mental disability, genetic information, marital status, sexual orientation, gender identity/assignment, citizenship, pregnancy or maternity, protected veteran status, or any other status prohibited by applicable national, federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City's Fair Chance Act; Philadelphia's Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

For technical support or questions about Capital One's recruiting process, please send an email to

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Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).

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