Senior Marketing Manager, Membership (Hybrid)
Are you a creative, curious, and collaborative marketer with a talent for engaging audiences and inspiring them to action? Can you rally various stakeholders across the organization, build consensus around marketing campaigns, and work with external vendors to use marketing tactics to grow membership, exceed sales targets and penetrate new markets? Do you have an unrelenting focus on customer experience and a zeal for staying attuned to marketplace trends? If so, we have a position for you.You will play a pivotal role on an energetic, welcoming team. KEY RESPONSIBILITIES You'll report to our Vice President, Communications & Marketing, work closely with other departments, and partner with key vendors (including a marketing agency, web developer, video production company, and graphic designers).A' Working with our agency partners, your priorities will be to continue to accelerate our growth in membership and supporting programs, drive member engagement, generate leads and acquire new members. We are a federation of US local associations and global affiliates. You'll also be responsible for working closely with, and providing support to, our local association leaders to executive effective marketing campaigns. Prioritize stakeholder management and relationship-building. You'll partner with a cadre of internal stakeholders, local association leaders, and vendors to implement effective marketing campaigns, and engage with members on various channels through multiple mediums (emails, collaboration platform, short-form videos, etc). This position relies heavily on sustaining strong relationships between the marketing team, other internal teams and relevant vendors. Implement comprehensive marketing plans and campaigns. You'll partner with internal stakeholders, local association leaders and an external marketing agency to develop marketing plans (with a strong emphasis on digital such as email, social and web). And, you'll implement those plans to achieve key performance metrics for membership and supporting programs. Supporting programs range from awards and recognition programs to advocacy efforts and publications.Create compelling content and messaging. You'll write compelling headlines and copy for various channels and multiple audiences to engage our audience and inspire them to take action. You'll collaborate with internal teams to leverage operational updates, event updates, and industry trends. Project manage development of direct marketing efforts. You'll manage the full marketing lifecycle for our membership and supporting programs, including print and digital tactics, collecting/synthesizing program content from multiple subject matter experts, copywriting, facilitating review/approvals and design and production. This also includes audience segmentation strategies to support industry-specific direct marketing, building prospect lists from multiple internal and external sources, and managing processes to ensure data quality and consistency.Provide market research support to assess events satisfaction, including writing surveys, analyzing data and communicating results with actionable next stepsConduct analysis and reporting. Monitor campaign performance with focus on a select set of KPls to improve acquisition, retention, and provide timely and data-informed insights, direction, and recommendations.QUALIFICATIONSYou're an innovative marketer with your ear to the ground for emerging trends. You're a collaborative and inclusive team player and creative problem solver. You have strong analytical skills and comprehensive direct marketing, membership recruitment and engagement skills. Minimum 3-5 years directly relevant experienceA track record of successful teamwork, developing strong relationships and building buy-in with a wide variety of stakeholders and personalitiesDeep understanding of all facets of direct marketing, digital marketing, and customer journey best practicesA passion for providing superior member experience and sharing marketing expertise with internal stakeholdersExperienced user of Microsoft Office SuiteWorking knowledge of select Adobe Creative Suite applications"A cents € experience with Acrobat, Photoshop and Premiere preferredStrong ability to manage multiple projects and tight deadlinesExperience providing chapter/affiliate support for a national or international association with a federated membership structure featuring local associations or chapters preferredCOMPENSATIONBOMA International offers a competitive salary and excellent benefits. The salary range for this position is $85,000 - $100,000 (commensurate with experience). We offer a hybrid schedule that balances flexibility with support. We collaborate in our office, located in the heart of downtown Washington, DC, 3 days per week.A' Apply through LinkedIn and include a cover letter and salary requirements. Or send your resume, cover letter and salary requirements to mlpeck@. Founded in 1907, the Building Owners and Managers Association (BOMA) International is a federation of US local associations and global affiliates. BOMA International represents the owners, managers, service providers and other property professionals of all commercial property types including office, industrial, medical, corporate and mixed-use. Its mission is to advance a vibrant commercial real estate industry through advocacy, influence and knowledge.A' A'