VP, Global Product Marketing

The Knot Worldwide
Washington, DC
Aug 14, 2022
Aug 17, 2022
Full Time
WHAT WE DO MATTERS: Here at The Knot Worldwide, we believe in doing work that matters. In 16 countries around the world, our leading family of brands (The Knot, WeddingWire, Bodas, Hitched, The Bash, The Bump, and more) inspire, inform, and celebrate our communities as they move through life's milestones. Our couples and business partners depend on us. They're all in. So are we.ABOUT THE ROLE AND OUR TEAM: At TKWW, Product Marketers sit at the intersection of product development and marketing strategy. They serve as the voice of the customer across all aspects of the business to ensure the products that we build are globally relevant, rooted in consumer/vendor needs, and positioned to drive adoption. We are seeking a senior marketing leader to oversee our Global Product Marketing team, reporting directly into our CMO. This individual will be responsible for scaling the existing product marketing organization by setting the vision and turning it into action. They should be an excellent communicator with a knack for people leadership and cross-functional collaboration. The ideal candidate will have built, scaled, or run Global Product Marketing teams within fast-paced consumer tech organizations previously and is motivated by big, nebulous challenges RESPONSIBILITIES: Lead and scale a team of 10+ Product Marketers across our Global portfolio of products, brands, and services Partner closely with Product Leadership to help define our product strategy through a customer-first lens Act as the voice of the customer within our product to drive recurring feature adoption and high customer NPS Help steer the development and application of our customer segmentation and user journey Scope, set, action, and report on Quarterly Product Marketing OKRs in collaboration with Product, Sales, and FP&A Develop, ship, and iterate on value propositions for each of our products; striving for high break-through and differentiation Sit on the Global Marketing Leadership Team to help influence, shape, and galvanize our global marketing team to action around a united strategic direction SUCCESSFUL VP, GLOBAL MARKETING CANDIDATES HAVE: 15+ years' experience in Product Marketing for consumer-facing brands Proven ability to lead with strategy and translate into execution Strong track record of leading, building, and inspiring high-performing teams Ability to seamlessly manage executive-level relationships and communications to drive alignment and enthusiasm Commitment to diversity and inclusion with a belief that diverse teams bring better business and customer outcomes BS/BA required, or equivalent experience MBA preferred #LI-SC1 At The Knot Worldwide, we believe you are more than a resume and invite you to go for it, take the leap of faith, and apply for this job if it sparks your passion to join TKWW and make a difference! WHAT WE LOVE ABOUT YOU: You Dream Big. You iterate and experiment to drive innovation. You Love Our Users. You keep our global community at the center of everything you do. You Do the Right Thing. You strengthen your team through respect, fairness, and inclusion. You Hustle Every Day. You favor urgency and own your outcomes. You Win Together. People are at the heart of our success and you play as a team. WHAT YOU LOVE ABOUT US: We believe in a wide range of holistic offerings to support our employees so that they can live our values day in and day out. From mental wellbeing, physical health and financial planning, to engaging perks and discounts, we are in the business of celebrating and supporting the Moments that Matter both in and out of the "office". We offer flexible vacation, generous parental leave and prioritize initiatives that support the growth, development, and happiness of our people. TKWW's approach to the future of work: At the onset of the coronavirus pandemic, TKWW pivoted all global employees to remote work while prioritizing physical and mental wellbeing. While the majority of our global offices are open and available at this time, all TKWW employees have the ability to work remotely full time through the length of 2022. Upon entering our "new normal", TKWW will pilot a hybrid work model where employees will have additional flexibility. (Note: employees who were hired into remote positions will continue to work fully remotely.) -- US Notice: The Knot Worldwide provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, or disability. In addition to federal law requirements, The Knot Worldwide complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. The Knot Worldwide expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.PDN-96ad8384-f2d2-4971-9fa8-ae1c90741f83

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