Market Strategist

Employer
Sage Communications
Location
Mclean, VA
Posted
Aug 14, 2022
Closes
Aug 17, 2022
Ref
626481923
Function
Accountant, IT
Hours
Full Time
Help our technology clients navigate the evolving public sector and IT terrains. Use research acumen to help our clients find their place in the market, ingenuity to plot a course toward their goals, and your presentation and consulting powers to guide them along that path. Develop ingenious strategies and go-to-market plans that knock down barriers to awareness, preference, and action. At each step, show your prowess to drive consensus-building and teamwork across marketing communications, public relations, social media, interactive, and events. A' Key Responsibilities: A' Work closely with client leadership to master their marketing landscape, brand personality, audience personas, corporate and program goals, and team dynamics.Plan / execute audience research including qualitative discovery (ethnographic studies / executive interviews / focus groups) and quantitative discovery (web / mail surveys).Gather, analyze, and synthesize intelligence from SMEs and stakeholders.Develop and deliver research findings, reports, and presentations.Analyze existing marketing strategies, outreach materials, and related initiatives and translate the client's anecdotal or qualitative data into clear recommendations.Develop omni-channel plans at the brand, business unit, and product / service-line levels that harness every communications domain and are built to produce tangible results.Prepare and present creative briefs and messaging documents that match up with the client's marketing goals.Follow-up on marketing tactical with effectiveness measures.A' Qualifications:A' Bachelor's degree in marketing, communications, social sciences, English, or related field from a nationally accredited four-year university or college.At least five years of demonstrated proficiency in marketing and strategic communications.Agency or consulting experience with demonstrable / accountable results.Experience working on government contracts, either directly for a government agency or on behalf of a government contractor.Experience working on cross-functional teams, interfacing with clients, and outreach implementation and management.Basic understanding of information technologies, related issues, and their roles in government business transformation.Proficiency with MS Office components in a Mac-based work environmentA' ?Required Skills:A' Work collaboratively with senior agency management in an agile, cross-functional, and deadline-sensitive environment.Possess exceptional communications, writing and presentation skills, with the ability to win over clients and other stakeholders with your first draft.Manage multiple complex projects that may span many months.Manage travel to meet clients / stakeholders and conduct off-site research.Self-motivate, with ability to manage own schedule / time without significant oversight.A' Sage Communication is an Equal Opportunity Employer and therefore provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. A' Sage Communications expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. A' For more information regarding Equal Employment Opportunity please go to:?

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