Paid Advertising Strategist

Employer
Aquent / Vitamin T
Location
Washington, DC
Posted
Aug 14, 2022
Closes
Aug 17, 2022
Ref
626499868
Function
Accountant, IT
Hours
Full Time
Paid Advertising Strategist JOB DESCRIPTION: This position is eligible to work remotely more than 60% of time Are you a paid marketing strategist looking to apply your talents at a reputable, mission-driven, non-profit organization? This position will be a great fit for a dynamic paid media planner and strategist who thrives in a collaborative environment. The ideal candidate will have demonstrated paid media planning capabilities, including research and measurement, and proven experience successfully managing campaigns across multiple channels. Position Highlights * Lead our paid advertising practice with the full support of a digital and creative team. * Provide counsel and strategic direction to leaders at all levels of the organization. * Craft effective paid marketing campaigns to further project goals and to protect and advance Pew's reputation. Responsibilities * Works cross-departmentally to align campaign strategies and goals. * Develops impactful and cost-effective cross-channel paid media plans based on defined audiences and goals, using a mix of awareness, engagement, and direct response tactics. * Works in collaboration with digital and creative team members to create compelling and effective advertising creative that is on-strategy and optimized for distribution. * Effectively plans, manages, and optimizes advertising campaigns in social, search, display, mobile, and video. * Tracks and analyzes the effectiveness of campaign performance and makes necessary adjustments to creative and media investments. * Provides project stakeholders with actionable insights into campaign performance. * Assists in the management of advertising budgets, invoices, and reporting. * Trains team members in current best practices in paid media planning and execution. * Maintains knowledge of industry best practices and new technologies. Requirements * Bachelor's degree or equivalent experience required. * Solid understanding of media planning, advertising campaign development, display and social platform channel planning, search marketing, creative development processes, landing page development and optimization, ad serving technologies, and analytics. * Experience managing campaigns within self-serve digital platforms (AdWords, Facebook Ads Manager, DoubleClick, etc.) * At least 8 years of professional work experience with 3-5 years of experience implementing cross-channel paid media strategies at a digital agency, nonprofit or association preferred. * Ability to craft targeting, measurement and analytics approaches for digital campaigns. * Strong analytical and reporting skills and the ability to draw compelling insights from campaign performance data to help teams refine strategies and tactics. * Experience creating advertising tags and implementing media vendor pixels. * Relationship building and management with advertising vendors and agency partners. * Proficiency with Microsoft office, specifically Microsoft Excel. * Experience with syndicated data and media planning platforms (comScore, Nielsen, Simmons, etc.) and with social, search, and cross-channel media buying platforms (Kenshoo, Brand Networks, Ampush etc.) preferred. * Google AdWords, Google Analytics certifications preferred. * Experience delivering advertising on traditional channels like print, radio, OOH is a plus.PDN-96ebebb4-0427-4f69-acab-6e824d176623

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