Marketing Manager

Pycube, Inc.
Sterling, VA
Aug 01, 2022
Aug 15, 2022
Full Time
Job DescriptionABOUT PYCUBEPycube Inc is a leading provider of cutting-edge asset management and item management solutions to the healthcare industry, specifically hospitals. Our clients include US News top 20 hospitals.POSITION OVERVIEWPycube is seeking a Marketing Manager to join their growing team. We are looking for a dynamic, detail-oriented Marketing Manager who is responsible for overseeing a team of marketing professionals within themarketing department. Their duties include relaying information between upper management and departmentemployees regarding budgets and daily procedures, overseeing the implementation of marketing campaigns topromote business products and services, and hiring and training department employees.PRIMARY RESPONSIBILITIESA cents € cents Use website data and Google Analytics data to measure campaign performance to improve impressions, clicks, and conversion ratesA cents € cents Develop web measurement strategies and report key business metricsA cents € cents Create and maintain metrics and reports on marketing campaignsA cents € cents Manage social media Pay-Per-Click (PPC) campaignsA cents € cents Improve the quality of Search Engine Marketing (SEM) campaigns with improvement on reporting of defined overall company objectivesA cents € cents Monitor campaign and website performance via analytic tools and provide feedback and actionable insightsA cents € cents Monitor digital trends, emerging technologies, and risksA cents € cents Monitor campaign results, analyze key metrics and optimization resultsA cents € cents Transform large datasets, and run cluster analyses based on market segmentation variables to determine market segments to target.A cents € cents Create designs and test using A/B testing on-website page elements and identify their impact on website statistics including, clicks, conversions, and visits.A cents € cents Collect and analyze customer, marketing, and web behavioral data, as well as key campaign metrics to present your analysis and recommendations based on those findings.A cents € cents Provide clear, comprehensive reports on marketing campaign performanceA cents € cents Developing marketing strategies for new productsA cents € cents Organizing promotional events and coordinating day-of deliveries and staffingA cents € cents Leading and training a team of Marketing AssociatesA cents € cents Reviewing current marketing campaigns for weaknesses and developing solutions within budget constraintsA cents € cents Analyzing website click-to-purchase conversion rates and the effectiveness of promotions to determine what drives salesA cents € cents Identifying potential new markets and creating a plan to enter the marketA cents € cents Partnering with product development and buying teams to estimate product demandA cents € cents Brainstorming fresh advertising ideas with senior managementCHARACTERISTICSA cents € cents You are a self-starter that thrives in a fast-paced, yet at times, ambiguous environment.A cents € cents You are a hard-working team player with a "no task is too small"A' attitude.A cents € cents You have excellent written and verbal communication skills"A cents € the ability to tell complex stories simply and adapt to questions, rather than just presenting the information.A cents € cents You possess great and high attention to detail.A cents € cents You have expertise with PowerPoint, Word, and Excel. Experience in visual design tools (ie, Photoshop) is a plus.REQUIREMENTSA cents € cents Four-year Bachelor's degree.Pycube is an Equal Opportunity Employer and strongly encourages women to apply.

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