Sales & Marketing Director

Spring Arbor Senior Living
Fredericksburg, VA
Aug 04, 2022
Aug 15, 2022
Full Time
Spring Arbor Senior Living is seeking a Sales and Marketing Director for the Spring Arbor of Fredericksburg campus. The Sales & Marketing Director is the brand ambassador for our Spring Arbor communities. This role is responsible for the sales, marketing, and public relation goals of both the assisted living and memory care communities on the Fredericksburg campus. The Campus Sales and Marketing Director will also develop and implement a comprehensive marketing plan within the company budget and guidelines as well as ensuring that the quarterly census and revenue goals are met or exceeded for the campus.JOB RESPONSIBILITIES:Marketing and RevenueDevelop and implement comprehensive marketing strategies, to include tracking the success of the strategiesPlan and implement engaging marketing activities and eventsHost and attend community events and develop positive community relationsMonitor and maintain budgetCollaborate with the Executive Director to determine the communities advertising needsMeet all monthly sales activity standards including: follow up calls, professional sales calls, event planning, and monthly lead banking mailingsMeet the community's move-in and census goals each month and remove any barriers to meeting the goalsEstablish a strong network of professional and agency referral sourcesResearch and maintain information on local competition including rates, specials, services, etc.Implement and monitor a move-in system to ensure all resident records are complete prior to admissionComplete weekly and quarterly census reportsSchedule presentations with prospective residents and families, ensuring that presentations are brand and customer-focused and accurateSupport Resident Care Director in the assessment process to determine eligibility for resident occupancySupervise Community Relations Coordinator KNOWLEDGE AND SKILLS:Knowledge of Microsoft OfficeDependableOrganized, methodical, and motivatedProfessional appearance and demeanorPleasant, friendly, and helpful at all timesWell-developed interpersonal and communication skills QUALIFICATIONS:Bachelor's degree preferredKnowledge of the local market preferredExperience in a healthcare, hospitality, or service environment preferredAbility to work in an environment conducive to caring for residents without posing a substantial safety or health threat to self or othersAbility to work well with others and promote a team environmentJust as a family makes a house a home, our family of dedicated professionals makes Spring Arbor a place where our residents feel loved, like an extension of the family. Spring Arbor has continued to build on its successes, owning and operating 24 senior living communities throughout Virginia, North Carolina and Maryland. From Residential Assisted Living to Memory Care, our team nurtures each resident's independence by promoting dignity and choice in a setting of compassionate care. Join our team and work with us here. You'll love it! As a progressive organization meeting the needs of a diverse workforce, in addition to the standard competitive benefits package we also offer 10 paid holidays as well as a paid birthday off, excellent health care benefits, and education assistance-to name just a few. To learn more about this exciting opportunity to join a great organization, visit . Our company follows all CDC COVID-19 safety guidelines. Team safety and the care of our residents comes first! In order to join the Spring Arbor team you must be fully vaccinated against COVID-19. If there is a medical or religious reason preventing you from receiving an available COVID-19 vaccination, and you are selected as a candidate for consideration, we have an accommodations process in place to evaluate those requests. Spring Arbor Senior Living is an Equal Opportunity Employer.

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