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Principal Research Analyst

Employer
The Washington Post
Location
Washington, DC
Closing date
Sep 17, 2022

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Industry
Research
Function
Analyst, School and Teaching, Research, Principal
Hours
Full Time
Career Level
Experienced (Non-Manager)
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Job Details

Job Description

Put your research skills and data analysis experience to work for one of the world's most trusted and respected news sources. As a Principal Research Analyst for The Washington Post, you will conduct primary research and provide insights to help business units throughout the organization understand our audience and make smart business decisions. Working closely with our world-class Advertising, Marketing and Product departments, and our award-winning Newsroom, you'll help pave the way for bigger and bolder successes in the future.

Responsibilities include:
  • Conduct custom primary research projects for Washington Post clients throughout the organization. Research insights are used to assist executives in making informed decisions about Washington Post branding and consumer marketing, changes to existing products, and new product launches.
  • Manage all phases of the research process from meeting with clients in order to scope out objectives, to recommending the appropriate methodology, to research study design, to implementation and reporting
    • Develop and program survey questionnaires
    • Manage relationships with third party sample providers and other research vendors
    • Field surveys using Qualtrics survey software
    • Transform research data into actionable insights and recommendations
    • Create and present customized presentations for internal and external clients
  • Develop moderator guides for qualitative research and moderate in-depth one-on-one consumer interviews
  • Manage our Washington Post reader research panels


Requirements include:
  • Bachelor's Degree
  • 5+ years of experience in primary market research/audience insights and/or data analysis (experience working in media industry desired)
  • Extensive Excel and PowerPoint experience
  • Experience with Qualtrics or other online survey tool, and SPSS, Q or other statistical software
  • Experience conducting in-depth research/usability interviews, and/or moderating focus groups is desired
  • Experience with Tableau or other data visualization tool is desired

#LI-Hybrid

The Post strives to provide its readers with high-quality, trustworthy news and information while constantly innovating. That mission is best served by a diverse, multi-generational workforce with varied life experiences and perspectives. All cultures and backgrounds are welcomed.

The innovation doesn't end in the Newsroom - dozens of teams power The Washington Post. We are now hiring the next innovator - how will you Impact Tomorrow?

#washpostlife

Company

Thank you for your interest in a career with The Washington Post. We invite you to review all of our open positions to find the one that's right for you. We look forward to receiving your resume!


Since it first began publication more than 130 years ago, The Washington Post has grown into one of the most storied and respected news organizations in the world. A subsidiary of The Washington Post Company, today's Post is the indispensable guide to Washington. In print, we enjoy the highest penetration of any major metropolitan newspaper in the United States. On the web, we have the third largest news website with 17 million unique visitors each month, and have recently launched a celebrated news app for the iPad. We serve Washington in all media, on any platform, including paid products, events, and tailored content.

More broadly, The Washington Post Company delivers quality products to today's students, readers and viewers. What unites our company is the immediacy of our products and services, created by teachers and tutors at Kaplan; reporters and editors at our media properties; and associates at Cable ONE.
Washington Post Media views its employees as its most valuable asset and provides a comprehensive benefits package to promote healthy and balanced lives at work and at home. We offer competitive salaries, opportunities for training and career advancement and an outstanding, progressive benefits package including:
Health and dental benefits
Flexible healthcare and dependent care spending accounts
401(k) and company-funded cash balance plan
Life and disability insurance
Tuition reimbursement
Adoption assistance
Domestic partner benefits
Employee assistance program
Employee referral program
 

Company info
Website
Location
1301 K Street, N.W.
 Washington
DC
20036
US
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