Lead Generation Associate

Washington, DC
Aug 11, 2022
Aug 18, 2022
Full Time
Job Summary/Company:

Sparks Group and a renowned global association based in Washington DC have partnered to find a Lead Generation Associate. The Lead Generation Associate will support the day-to-day production and logistics of webinars, virtual events and lead generation products including white papers, eBooks, quizzes and surveys. In addition to production, responsibilities of this position also include reporting key metrics to multiple stakeholders, assisting with marketing efforts to promote lead generation products to advertisers, providing assistance to advertising sales representatives, and supporting digital advertising on online platforms.

Lead Generation Associate Responsibilities:
  • Manage the annual calendar of upcoming campaigns for white papers, eBooks and other lead generation products. Ensures calendar is up to date with all key performance indicators (KPIs).
  • Manages campaign status and updates in project management tool, Asana.
  • Supports the communication process with sponsors from the "kick off" calls throughout the planning and post wrap up process. Acts as the main interface in answering questions and solving any issues. Ensures smooth delivery of campaign by reviewing campaign performance. Provides timely wrap up reports to client and sales team.
  • Works with both internal and external designers to produce branded assets including emails, ads, online ads to promote each campaign. Prepares marketing campaign and email/landing page collateral for each lead generation product using HTML and marketing automation platform, Eloqua.
  • Creates social media campaigns for campaigns and provides follow up reports.
  • Collaborates with the marketing team on supporting lead generation and digital focused revenue marketing campaigns. Creates and updates sales collateral including the online media kit and promotional emails as required.

Lead Generation Associate Qualifications:
  • College degree or equivalent experience or relevant experience.
  • Proficiency with HTML and marketing automation tool, Eloqua is required.
  • Proficiency with graphic design software, including the Adobe Creative Suite.
  • Candidate must be detail oriented with strong written and communication skills.
  • Must be able to stay organized with multiple projects and tight deadlines.
  • Proven track record of building strong relationships with sales.


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Qualified candidates should send their resume AND call Sparks Group for additional details. Please note, resume must include a valid email address in order to be considered. We look forward to discussing your background, your current job search, and your potential career path with Sparks Group!

Sparks Group is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, pregnancy, citizenship, family status, genetic information, disability, or protect veteran status.

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