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Lead Generation Associate

Employer
Sparks Group
Location
Washington, DC
Closing date
Aug 18, 2022

Job Details

Job Summary/Company:

Sparks Group and a renowned global association based in Washington DC have partnered to find a Lead Generation Associate. The Lead Generation Associate will support the day-to-day production and logistics of webinars, virtual events and lead generation products including white papers, eBooks, quizzes and surveys. In addition to production, responsibilities of this position also include reporting key metrics to multiple stakeholders, assisting with marketing efforts to promote lead generation products to advertisers, providing assistance to advertising sales representatives, and supporting digital advertising on online platforms.

Lead Generation Associate Responsibilities:
  • Manage the annual calendar of upcoming campaigns for white papers, eBooks and other lead generation products. Ensures calendar is up to date with all key performance indicators (KPIs).
  • Manages campaign status and updates in project management tool, Asana.
  • Supports the communication process with sponsors from the "kick off" calls throughout the planning and post wrap up process. Acts as the main interface in answering questions and solving any issues. Ensures smooth delivery of campaign by reviewing campaign performance. Provides timely wrap up reports to client and sales team.
  • Works with both internal and external designers to produce branded assets including emails, ads, online ads to promote each campaign. Prepares marketing campaign and email/landing page collateral for each lead generation product using HTML and marketing automation platform, Eloqua.
  • Creates social media campaigns for campaigns and provides follow up reports.
  • Collaborates with the marketing team on supporting lead generation and digital focused revenue marketing campaigns. Creates and updates sales collateral including the online media kit and promotional emails as required.

Lead Generation Associate Qualifications:
  • College degree or equivalent experience or relevant experience.
  • Proficiency with HTML and marketing automation tool, Eloqua is required.
  • Proficiency with graphic design software, including the Adobe Creative Suite.
  • Candidate must be detail oriented with strong written and communication skills.
  • Must be able to stay organized with multiple projects and tight deadlines.
  • Proven track record of building strong relationships with sales.

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Qualified candidates should send their resume AND call Sparks Group for additional details. Please note, resume must include a valid email address in order to be considered. We look forward to discussing your background, your current job search, and your potential career path with Sparks Group!

Sparks Group is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, pregnancy, citizenship, family status, genetic information, disability, or protect veteran status.

Company

Bringing the Best People and the Best Companies Together Since 1970.

Sparks Group (formerly SPARKS, Sparks IT Solutions, and Sparks Personnel) is the Washington DC Area's leading temporary staffing and full-time recruiting services provider. Whether you are seeking your next opportunity or looking to add talent, Sparks Group is the ideal partner for you! Each of our four divisions (Sparks Office, Sparks Accounting & Finance, Sparks IT, and Sparks Creative) specializes in placing professionals in temporary/contract, temporary-to-full-time, and full-time roles across a diverse array of staffing categories, positions and levels including: office/administrative, customer service, human resources and talent acquisition, legal support, government and cleared personnel, mortgage/banking, accounting and finance, contracts and procurement, information technology and creative/marketing.

Sparks Group brings over four decades of experience placing professionals in challenging and rewarding positions at many of the area’s most prestigious organizations. Our primary focus is presenting opportunities that match each candidate’s skill-sets, experience levels, career objectives, and growth needs. Sparks Group has regularly ranked as one of the top US staffing and recruiting firms having been named to Inavero’s Best of Staffing Lists® for Client and Employee Satisfaction (2012-2017). Additionally, Sparks Group is proud to have been recently selected for other awards Staffing Industry Analysts’ 2017 Best Staffing Firms to Work For, Washington Business Journal Best Places to Work (2017), the Washington Post’s Top Workplaces® List (2017, 2014), Forbes® Best Professional Recruiting Firms (2017), and the National Capital Business Ethics Award.

Company info
Website
Telephone
3012792300
Location
700 King Farm Blvd.
Suite 100
Rockville
MD
20850-5736
US

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