Marketing Analytics Manager

Philadelphia, PA
Aug 17, 2022
Aug 21, 2022
Full Time
Job Summary/Company:

Sparks Group has partnered with a Philadelphia. PA based law firm to find a Marketing Analytics Manager. The Marketing Analytics Manager will develop and deliver fact-based reporting, analysis, and analytical models in a way that helps drive business development and communications decision-making across the department. This role should be able to define and implement marketing measurement and reporting strategies that align with firm goals. This role also should be able to interpret analytics and rely upon them to recommend improvements to our digital marketing approach, internal processes, and system usage. Additionally, this role will help project manage the implementation and development of vendor-based tools, the organization of department knowledge, as well as the improvement of internal processes.

Marketing Analytics Manager Responsibilities:
  • Interpret existing financial, relationship and readership data, and produce meaningful reports focused on business trends/opportunities, growth objectives, and actionable takeaways.
  • Produce targeted marketing KPI dashboards and deliver cross-channel performance reports with actionable insights - tying together information from data and analytics tool (Qlik), CRM (InterAction), opportunity tracking, Google analytics, and other digital marketing tools.
  • Implement data tracking into various marketing initiatives and existing technologies.
  • Benchmark performance across all online channels and advise on KPIs based on performance analysis.
  • Analyze website user behavior, relationship data, conversion data, customer journeys, funnel analysis and multi-channel attribution. Leverage this data to recommend website improvements and spotlight successful content approaches.
  • Work with Business Development to implement analytics to support attorney service group and department growth.
  • Spot opportunities to try new innovative methodologies and improve analytical procedure.
  • Work daily with analytical software platforms.
  • Leverage data and team input to recommend process improvements, new technology solutions and advisable strategies.
  • Project manage the implementation or development of operational technologies and processes.
  • Recommend and help implement new ways to organize and leverage marketing-related data.
  • Help create, preserve and train department on best practices, interpretation of data and newly available tools.
  • Help train attorneys on input and interpretation of data and analytics, as well as attorney facing tools.

Marketing Analytics Manager Qualifications:

  • Bachelor's degree in Business, Statistics/Econometrics, Marketing, Information Systems or equivalent education and related training would be a plus.
  • Must have 3-5+ years of experience in marketing strategy development, marketing measurement data mining, marketing research and/or project management.
  • Must have a strong understanding of marketing technologies being used in professional services marketing today, as well as high level project management and organizational skills.
  • Proven experience/knowledge of CRM and Marketing Automation tools (InterAction and Vuture preferred).
  • Advanced background in marketing measurement.
  • Experience working with large datasets using data analysis tools such as Excel (pivot tables, VB scripting), PowerBI, Qlik Sense, Google Analytics, Access, Business Objects, Tableau, or SQL.
  • Experience in campaign tracking for URLs using Google UTM and similar tools.


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Qualified candidates should send their resume AND call Sparks Group for additional details. Please note, resume must include a valid email address in order to be considered. We look forward to discussing your background, your current job search, and your potential career path with Sparks Group!

Sparks Group is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, pregnancy, citizenship, family status, genetic information, disability, or protect veteran status.