Marketing Coordinator, Corporate

Paradigm Companies
Arlington, VA
Aug 11, 2022
Aug 19, 2022
Full Time
Paradigm, through our independent real estate development, construction and property management companies, delivers a full range of real estate services. Our goal at Paradigm is to create a workplace built on teamwork, respect, and authenticity. Empowering our employees to pursue the company mission, to utilize our hard work, integrity, intelligence and experience to deliver the highest level of value and satisfaction to our residents, investors, customers and employees. We encourage our teams to be the difference! We are seeking a Marketing Coordinator to join our marketing team. This a mid-level management position responsible for supporting marketing initiatives and social media campaigns for the organization. What the Marketing Coordinator will be doing: * Cross reference website information across all Internet Listing Services (ILS), reputation, and social media to ensure accuracy. * Keep abreast of social media tools and industry trends and adapt property level social media strategy to remain in line with such trends. * Collaborate with onsite teams to curate property specific social media content and be able to educate sites as to the importance of having a strong social media presence. * Provide social media reports for property managers and senior management. * Contribute to social media strategy for the Paradigm Companies social media presence. * Coordinate online review responses with onsite team and vendor. * Create marketing collateral for onsite teams focusing on Paradigm Brand. * Assist with coordination and creation of site level video content to be used on websites and in social media. * Support onsite teams with operations and marketing software. * Update Paradigm portal with relevant marketing information. * Participate in marketing events (eg, tradeshows, exhibits) as needed. * Support other marketing and administrative efforts. What the Marketing Coordinator will need to succeed: * Expertise in the use of online networking sites and proficiency in standard office software applications. * Excellent knowledge of Facebook, Twitter, LinkedIn, Instagram, and other social media best practices. * Understanding of Search Engine Optimization (SEO) and web traffic metrics and understanding of social media KPIs. * Proficiency with business social media and writing. Degree in Marketing and experience with Adobe Creative Suite (particularly Photoshop) preferred. * Familiarity with Entrata or another property management software and with web design and publishing. * Strong communication skill, as well as a high-level attention to detail. What we offer our Marketing Coordinator: * Pay range: $25 - $26 per hour. * Comprehensive Medical with multiple Dental and Vision options. * Health Savings Account with employer contribution. * 401(k) plan with employer match and generous vesting schedule. * Paid Time Off leave, escalating with length of service. * Recognition awards and employee referral bonuses. Candidates will receive consideration for all positions without regard to race, color, religion, gender, national origin, age, familial, disability or veteran status, genetic information, or any other legally protected status.

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