Audience Growth Specialist

Location
Washington, DC
Posted
Aug 11, 2022
Closes
Sep 14, 2022
Ref
JR-90273848
Hours
Full Time
Application Instructions

Please list all professional experience and explain any gaps in employment history. All of your application materials, which may include PDF files of work samples and/or links to audio, video, photography or graphics, must be uploaded to the field labeled Resume/Cover Letter/Work Samples to be considered for the position.

Job Description

The Washington Post is seeking an innovative, insightful and dynamic journalist to take on a new position as audience growth specialist for our expanding Wellness coverage, with the goal of accelerating experimental thinking, social-first journalism and supporting a reader-centered approach to storytelling.

The successful candidate will partner across the newsroom with visual, social, SEO and audience strategy teams to establish a model for collaboration that fosters audience growth. The ideal candidate will have experience tapping into a variety of audience disciplines, which may include some or all of the following: optimizing for social and search, guiding coverage with analytics, identifying opportunities for durable content, adopting social-first and off-platform strategies to reach new readers, and improving and expanding newsletter options. The audience growth specialist will work closely with desk editors to help inform decisions about short- and long-term coverage priorities that help us serve our subscribers and reach younger and more diverse audiences.

The successful candidate will partner across the newsroom with visual, social, SEO and audience strategy teams to establish a model for collaboration that fosters audience growth.

The ideal candidate has a clear point of view on story form, visual journalism and how to elevate strong and appealing coverage targets from the flood of daily news. Strong candidates will have three to five years of editorial experience.

This position, which reports directly to the Wellness editor, is based in our Washington newsroom and is not eligible for remote work.

Candidates should upload a résumé and cover letter to our jobs portal. All application materials can be uploaded to the same field. Applications will be reviewed on a rolling basis until the position is filled, but those received by 08/30/2022 will be prioritized. Your cover letter should be addressed to Wellness Editor Tara Parker-Pope and Head of Audience Strategy and Growth Erika Allen.

The Post strives to provide its readers with high-quality, trustworthy news and information while constantly innovating. That mission is best served by a diverse, multi-generational workforce with varied life experiences and perspectives. All cultures and backgrounds are welcomed.

Ever wondered if what you are doing will Impact Tomorrow? At The Washington Post, every employee shapes the way we deliver the news. Find the career that's right for you

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