Our large membership association client is seeking a senior marketing specialist to lead their executive network efforts. In this role, you will support a specific audience segment that plays a role in the world of work. Across each Marketing Audience Segment Team, you will operationalize and execute acquisition, retention, engagement, and product marketing. An intense understanding of audience insights and behaviors as well as marketing technology and enablement tools is required. In order to motivate the audience to action, this role requires strong marketing storytelling, reporting and optimization, and expertise in Marketo, Salesforce (Integration Studio, Community Cloud, etc.), and Google Analytics. This position will require regular on-site attendance (3 days a week). Candidates must be willing to commute to Alexandria, VA. ResponsibilitiesDeployment expert of integrated marketing plan - digital and traditionalDrives loyalty and preference with audience creating high CLVWrite marketing plans and marketing collateral, such as emails, banner ads, direct mailers, call scripts, etc., that drives the audience to action - click, buy, etc.Execute member acquisition, retention and engagement strategy for this segmentOperationalize the audience-centricity model and partner with analytics to constantly monitor and optimize the segment's engagement and experienceAnalyze and translate data into clear insights and actionable recommendationsManage marketing automation campaigns and operations throughout the customer lifecycleDrive continued innovation in evolving marketing programs to most effectively engage audience segmentAdoption and expertise in marketing technology, automation, personalization, and customization tools and tracking including Marketo, SalesForce, Interactive Studio, Community Cloud, Cobalt and moreAnalyze data to identify key drivers, mechanics and associated dependencies for driving conversion, product adoption, retention, and cross-sellProject management of integrated campaignsRequirementsBachelor's degree or equivalent relevant experience is required5+ years of progressively complex experience in marketingExpertise in email copywriting, using messaging to convertExpertise in marketing reporting- pulling data, analysis, and optimization recommendationsExperience with Marketo, SalesForce and marketing automation is requiredDeep understanding of content marketing tailored for audience segments - ability to apply consumer insights to improve campaigns (copywriting, targeting, delivery and performance)Customer lifecycle marketing including demand generation manager, product sales, and using content to convertExperience with digital tools to generate, capture, nurture, track and report on leads, conversions, and ROISEO/SEM, Digital marketing, paid media, email marketing, co-branded/white label marketingPreferred certification in Marketo, certification in SalesForce, Google Analytics Certification