Manager, Public Relations and Marketing, Days, Marketing

Gaithersburg, MD
Aug 11, 2022
Feb 06, 2023
Full Time
Adventist Health seeks to hire an experienced Public Relations & Marketing Manager for our Marketing Department who will embrace our mission to extend God's care through the ministry of physical, mental and spiritual healing.

As a Public Relations & Marketing Manager you will:
• Be the Public Relations & Marketing Manager for Non-Acute Services
•Assist with the day-to-day public relations and marketing activities for Physician Enterprise, including Adventist Medical Group (AMG), Adventist HealthCare Imaging, One Health Quality Alliance and LifeWork Strategies.
• Assist with the development and implementation of physician onboarding activities.
• Develop integrated marketing campaigns to support the strategic priorities of Physician Enterprise and key service lines. This includes writing advertising content and creative concepts.
• Use of customer relationship management (CRM) and physician relationship management (PRM) platform to develop segmentation and engagement strategies.
• Ensure that marketing and communication projects align with organization brand standards, strategies and policies.
• Manage day-to-day digital campaigns for key service lines. Partner with digital vendor to optimize campaigns as needed.
• Work with advertising partners to develop media buys and negotiate pricing for campaigns.
• Create, update and maintain collateral materials for Physician Enterprise groups and key service lines.
• Attend operational and leadership meetings for relevant services to present marketing and communication activities, as needed.
• Assist with management of social media platforms, as well as online review monitoring software. This includes drafting posts/messages, developing plans, etc.
• Draft content for social media, news releases, website, magazine and blog articles.
• Evaluate and coordinate participation and strategies for community events for Physician Enterprise groups.

Qualifications include:
• Bachelor's degree in journalism, communications, marketing or a related field
• Minimum of three years' experience in public relations, marketing, communications or journalism, preferably in healthcare
• Strong writing skills
• Understanding of healthcare, with experience in Maryland and Washington, D.C., region a plus
• Experience in using social media platforms
• Ability to attend events, including weekends and evenings
• Willingness and ability to travel to physician offices, meetings in other locations, etc.
• Ability to multi-task and work independently in a fast-paced, environment
• Familiar with Microsoft suite of software, other database systems and statistical packages
• Knowledge of CRM/PRM is preferred
• Must be a creative, enthusiastic and strategic thinker

Work Schedule:

Full Time, Day Shift

At Adventist HealthCare our job is to care for you.

We do this by offering:
  • Work life balance through nonrotating shifts
  • Recognition and rewards for professional expertise
  • 403(b) retirement plan
  • Free Employee parking
  • Benefits Eligible Positions:
    • Competitive, comprehensive benefit plans [including health, employer-paid disability and life insurance, PTO]
    • Employer retirement contribution and match after 1-year of eligible employment with 3 year vesting
    • Ancillary benefits such as flexible spending, legal and pet insurance to meet the needs of employees and their eligible family members
    • Subsidized childcare at participating childcare centers

As a faith-based organization, with over a century of caring for the communities in the Maryland area, Adventist HealthCare has earned a reputation for high-quality, compassionate care. Adventist HealthCare was the first and is the largest healthcare provider in Montgomery County.

If you want to make a difference in someone's life every day, consider a position with a team of professionals who are doing just that, making a difference.

Join the Adventist HealthCare team today, apply now to be considered!

COVID-19 Vaccination

Adventist HealthCare requires all applicants to be fully vaccinated for COVID-19 before commencing employment. Applicants may be required to furnish proof of vaccination and , if offered, may elect to be vaccinated at a n designated Adventist HealthCare location.

Tobacco and Drug Statement

Tobacco use is a well-recognized preventable cause of death in the United States and an important public health issue. In order to promote and maintain a healthy work environment, Adventist HealthCare will not hire applicants for employment who either state that they are nicotine users or who test positive for nicotine and drug use.

While some jurisdictions, including Maryland, permit the use of marijuana for medical purposes, marijuana continues to be classified as an illegal drug under the federal Controlled Substances Act. As a result, medical marijuana use will not be accepted as a valid explanation for a positive drug test result.

Adventist HealthCare will withdraw offers of employment to applicants who test positive for Cotinine (nicotine) and marijuana. Those testing positive are given the opportunity to re-apply in 90 days, if they can truthfully attest that they have not used any nicotine products in the past ninety (90) days and successfully pass follow-up testing.

Equal Employment Opportunity

Adventist HealthCare is an Equal Opportunity/Affirmative Action Employer. We are committed to attracting, engaging, and developing the best people to cultivate our mission-centric culture. Our goal is to have a welcoming, equitable, and safe place to work and grow for all employees, no matter their background. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.

Adventist HealthCare will make reasonable accommodations for applicants with disabilities, in accordance with applicable law. Adventist HealthCare is a religious organization as defined under applicable law; however, it will endeavor to provide reasonable accommodations for applicants' religious beliefs.

Applicants who wish to request accommodations for disabilities or religious belief should contact the Support Center HR Office.

Similar jobs