Marketing & Communications Specialist

Arch Insurance Group Inc.
Hunt Valley, MD
Aug 09, 2022
Aug 16, 2022
Full Time
The Position: Arch Insurance Solutions, a business unit of Arch Capital Group, is searching for a Marketing Communications Specialist to support its growing Employer & Affinity insurance business unit. In this role, the Marketing Communications Specialist will be responsible for empowering an experienced sales team with content, collateral, materials and logistics / planning abilities to support the consultative selling process for clients, including brokers, travel agents, tour operators and benefits administrators. #LI-Remote Job Responsibilities: Write, edit, and design layouts for product marketing and promotional content, both online and offline (eg partner facing emails, press releases, direct mail, and other marketing collateral). Develop case studies based on client experiences that can be used as sales collateral.Write search engine optimized copy for website.Manage the planning and execution of industry trade events, roadshows, and online webinars, including the registration process.Work closely with product managers and compliance team- from first draft copy to final proof. Showcase offers and ensure pieces are consistent with branding. Proof all marketing for accurate content; verifying all HTML links, etc.Act as a liaison between marketing and other teams, including product development, sales, software development, and legal/compliance.Support the sales and underwriting teams with the preparation of proposals and supporting content.Support the product development team with new product setups and edits.Prepare and submit purchase orders for marketing materials used in the B2B sales process.Monitor & maintain inventory of collateral materials and sales promotional items. Required Skills/Experience: Experience writing B2B and B2C marketing copy (ad, product, promotional), preferably in insurance, financial services, travel or a similar compliance-driven industry.Highly organized, with strong attention to detail and the ability to meet deadlines.Excellent oral and written communications skills to facilitate effective communication between the remote sales team members and the marketing organization.Must enjoy and be successful in a fast-paced, high growth environment.Proficiency using computer and general business applications (eg Microsoft Office suite) is assumed, and demonstrated ability to learn new software and online applications is expected. Desired Skills/Experience: General experience with marketing automation (eg, Exact Target, Marketo, etc.) and CRM (eg, platform function and management.Knowledge of graphic design platforms (eg, Adobe Creative Cloud).Basic HTML coding. Knowledge of SEO and Google Analytics. Education: Bachelor's degree required The Company: Arch Insurance is a global insurer offering our clients superior coverage and service. We embody the Arch guiding principle of focusing on retaining experienced and talented employees to differentiate us from the rest of the pack. Our group operates from offices in the US, Canada, Bermuda, UK, and Australia, providing specialty risk solutions to clients worldwide across a wide range of industries. With nearly 20 years of operating history and strong financial ratings, our track record remains solid. Arch Insurance employs a disciplined underwriting approach and prudent risk selection across all types of business. Our mission is to provide our insureds with superb coverage and claims handling through careful and diligent underwriting of risks and business-friendly solutions. Across our global operations, Arch Insurance employees are ready to meet your needs with professionalism and excellence.

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