Marketing Analyst

Washington, DC
Sep 08, 2022
Sep 10, 2022
Full Time

AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence and nearly 38 million members, AARP strengthens communities and advocates for what matters most to families: health security, financial stability and personal fulfillment. AARP also produces the nation's largest circulation publications: AARP The Magazine and AARP Bulletin.

AARP's Community, State and National Affairs (CSN) Group includes Government Relations, Programs, Volunteer Engagement, Community Outreach and Advocacy at the federal, state and local levels. It delivers on AARP's social mission by educating and engaging people 50-plus and their families, strengthening communities, and championing issues that help give people financial and health security.

The Marketing Analyst role assists in developing multi-channel marketing campaigns and program strategies to achieve varied business objectives and measurable KPIs. Develops executable marketing campaigns and communicates plans clearly with internal or external teams, clients, and leadership. Implements tactical plans to achieve goals. Tracks and assesses campaign results and adjusts marketing strategies and plans to meet changing markets and competitive conditions.


  • Creates collateral, presentations, and other materials using product information, data, and media insights to maximize sales and program participation.
  • Consults with other internal teams and senior staff to deliver effective programs and other client offerings. May collaborate with external agencies, partners, or clients to shape campaigns and incorporate recommendations.
  • Reviews the success of past marketing campaigns to inform future marketing strategies and support reports to leadership. Assesses the competitive landscape and market trends to identify new opportunities and marketing strategies most relevant to the target audiences.
  • Ensures alignment with marketing guidelines, best practices, and brand stewardship for internal and external clients.
  • Assists with planning, creation, production process, and execution of various strategic marketing and communications initiatives that support the organization and/or external clients.
  • Manages monthly, nationwide direct mail campaigns for Driver Safety's flagship Smart Driver course.
  • Creates communication assets such as volunteer newsletters, talking points, and internal memos for the program's acquisition promotions.
  • Experience with direct mail and content management systems like Salesforce highly desirable.


  • Direct mail campaign experience preferred.
  • Minimum of 2 years of experience in marketing operations.
  • Completion of a bachelor's degree in Marketing or equivalent work experience.
  • Must be a self-starter with the ability to work in a fast-paced team environment.
  • In office/open office environment with the ability to work effectively surrounded by moderate noise.
  • Excellent written, verbal, visual/presentation, and interpersonal communication skills a must.
  • Must be a self-starter with the ability to work in a fast-paced team environment.
  • Deadline-oriented and keen ability to multitask, be highly organized, and able to work independently.

Flexible Work Arrangement (FWA)

AARP observes Mondays and Fridays as telecommuting workdays, except for essential functions. Remote work and telecommuting can only be done within the United States and its territories.

Compensation and Benefits

AARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition; tuition reimbursement; among others.

Equal Employment Opportunity

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.

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