As a condition of employment, Willow Valley Communities requires that all new hires are fully vaccinated for COVID-19 prior to their first day of employment. Willow Valley is hiring a Marketing Campaign Specialist support goals of the Marketing and Sales Department and other internal departments throughout the organization. The Marketing Campaign Specialist is responsible for strategizing, developing, and executing integrated marketing campaigns to advance lead qualification, engagement, and progression through the marketing to sales pipeline. Lead Nurture and Engagement: * Develop and implement high impact, integrated campaigns to advance lead qualification, engagement, brand loyalty and progression through the marketing to sales pipeline * Manage marketing nurture campaign execution through target segmentation, data analytics and list management, delivering the right message at the right time using a mix of curated content and beneficial calls-to-action * Leverage marketing automation and CRM software and processes to target messaging to specific audience segments to elicit desired response/actions. * Leverage customized drip and nurture email campaigns and landing pages to optimize each customer's journey * Continually track, measure and analyze campaign results and report metrics. Other Marketing Responsibilities: * Assists with and contributes to other marketing projects of department as needed, including but not limited to: proofreading, editing, and minor copywriting. Qualifications: Strong organizational skills and the ability to handle multiple tasks and projects simultaneously under tight deadlines often switching from one task to the next. Creative, and innovative, with the ability to suggest new processes as identified. Attention to detail. Strong independent project management skills Ability to see the department and the role as an integral piece of the revenue-generating arm of the company and constantly look to improve ROI. Positive, supportive attitude. Ability to collaborate with the Sales and Marketing team, both as a group and individually Bachelor's degree in Marketing or related field. Two years of marketing/sales/lead generation experience. Experience with CRM and marketing automation software perferred. Experience with data management and segmentation. Proven experience with marketing using multiple channels. Exceptional verbal/written communications skills. Hours: 40 hrs/week Schedule: 9:00am-5:00pm Location: The Welcome Center of Willow Valley Communities 450 Willow Valley Lakes Drive, Willow Street, PA 17584 Wage: Starting at $20.00-$23.00/hr Opportunities with WVC: Tuition Reimbursement Scholarships TM Events and Recognition Plus many more ADM100 Location: Willow Valley Communities . Marketing Schedule: Full-time, Day, 8Am-5PM