Communications Manager, NSSLHA
The American Speech-Language-Hearing Association requires all new employees to present proof they are fully vaccinated against COVID-19 when they start work. Currently, “fully vaccinated” is defined as someone that has received both doses of the Pfizer/Moderna COVID-19 vaccines or one dose of the Johnson & Johnson COVID-19 vaccine 14 days or more before they begin work. Individuals with a disability or a religious reason preventing them from taking the vaccine may request an accommodation.
The purpose of this position is to provide strategic support in the planning, creation, and implementation of content and campaigns across NSSLHA’s channels (i.e., website, blog, social media, email, and online communities) and in conjunction with the Senior Director, execute NSSLHA membership recruitment and retention communications. The incumbent will be responsible for leading the development and maintenance of NSSLHA’s overall content strategy and brand voice across NSSLHA’s channels at the national-level and support chapters use of the appropriate branding to engage NSSLHA members. As needed, and in conjunction with the Senior Director, this position provides programmatic and technical support for NSSLHA’s various programs, projects, and events.
- Lead the development and maintenance of NSSLHA’s content strategy through collaboration with the Senior Director, NSSHLA.
- Develop strategic NSSLHA content and campaigns prioritized by NSSLHA’s Strategic Plan, programming, and member needs.
- Manage the content lifecycle of NSSLHA’s website and blog—identify content needs, develop content strategies, and plan/execute content updates.
- Manage NSSLHA’s multimedia content (email, social media, and video)—identify content needs; develop and maintain social media strategy, policies, and guidelines; develop content; and increase engagement.
- Manage online community for member and NSSLHA chapter engagement.
- Monitor and measure effectiveness of communications campaigns.
- With work ASHA stakeholders to understand and address their content needs for student members.
- Stay up to date on the latest technologies and best practices in managing digital content, identify potential areas of improvement, and recommend implementation strategies.
Knowledge Typically Acquired Through
- Bachelor’s degree in communications, marketing, or related field
- 4–6 years’ experience, preferably in content development and management, content marketing, communications, or marketing
Scope and Depth of Technical Skills/Knowledge
- Demonstrated ability to communicate and engage effectively, both orally and in writing
- Demonstrated understanding of content strategy for major channels (i.e., website, blog, social media, video, and email communications)
- Advanced understanding of content management systems, information architecture, search engine optimization, web analytics and accessibility
- Experience with Microsoft Office applications (Word, PowerPoint, Excel)
- Experience with Adobe products (Acrobat, Photoshop, Illustrator, and InDesign)
- Experience with social media management tools (e.g., Sprout Social, HootSuite, etc.)
- Experience with online community and marketing management tools (Salesforce, and Higher Logic)
- Experience with HTML and familiarity with principles of page layout/design, digital usability and user experience is helpful
Scope and Depth of Non-Technical Skills/Knowledge
- Ability to organize and prioritize multiple and varied projects and tasks
- Ability to manage time effectively to complete multiple projects with tight deadlines
- Demonstrated ability to complete work accurately with attention to detail
- Demonstrated initiative and ability to work independently and as part of a team
- Strong interpersonal and communication skills and willingness to assist others