Senior Marketing Researcher

Washington, DC
Aug 06, 2022
Aug 16, 2022
Full Time
Meet UpsideWe created Upside to help communities thrive! Our retail technology uses the sophistication of online retail"A cents € profit measurement, attribution, and incrementality"A cents € to provide users with more value on their everyday purchases and brick and mortar businesses with new, profitable customers. We've helped millions of users earn 2 to 3 times more cash back than any other product, and tens of thousands of brick and mortar businesses earn measurable profit. Billions of dollars in commerce runs through the Upside platform every year, and that value goes directly back to our local retailers, the consumers they serve, and towards important sustainability initiatives. Our mission, values, and dedication to inclusivity guide our team of more than 200 people worldwide, and the quality of our culture is reflected in the impact we've had on communities nationwide.Meet The Research TeamThe Research team uses a combination of qualitative and quantitative methods to better understand the mindset of our customers (consumers and merchants). We conduct studies supporting product, marketing, and sales. We live-and-breathe a customer-centric philosophy to help Upside reach its business goals.About The JobAs a Senior Marketing Researcher, you will lead the research to drive signups and conversions, and be a strategic partner for our Experience, Growth, and Brand teams. You will play a key role in shaping how we build research as a core proficiency at Upside, enable others to learn and apply research findings, and help build an outstanding brand.What You'll DoBuild a strategic research agenda to include the development of brand and marketing testing across the entire customer lifecycle (consumer and merchant) Develop a deep understanding of our customers, their decision-making and mental models, and advise our stakeholders with recommended campaigns and initiativesExplore value propositions and tactics to accelerate our growth and brand preferenceStay abreast of competitor apps, digital tools, and consumer trends (including industry marketing messages, and product feature sets) Serve as key point of contact for feedback coming into the business (leveraging content from across customer support tickets, app reviews, social media posts, etc. to proactively advocate for user needs)What You NeedHands-on marketing researcher with at least 6-10 years of relevant research experience (market research, business analytics, strategic planning, new product development)Demonstrated experience with complex product-centric and unique, "emotional" brandsUnderstanding of when to use different research approaches (qualitative facilitation, and quantitative surveys, question types, and choice-based exercises)Skilled in the vital analytics tools (SPSS, R, Python) and aware of statistics (t-tests, ANOVAs)Knowledge of marketing channels and experience working on marketing/brand campaignsStrong empathyThe Fine PrintNotice to recruiters and placement agencies: This is an in-house search with a dedicated resource. Please do not submit resumes to any person or email address at Upside. Upside is not liable for, and will not pay, placement fees for candidates submitted by any party or agency other than its approved recruitment partners.At Upside, we believe that diversity drives innovation. Our differences are what makes us stronger. We"A< oere passionate about building a workplace that represents a variety of backgrounds, skills, and perspectives and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Everyone is welcome here. Come join us!

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