77 West Wacker Dr (35012), United States of America, Chicago, Illinois

Senior Associate, Card Partnerships Marketing Strategy (Bass Pro Shops & Cabela's)

Capital One, one of Fortune Magazine's "100 Best Companies to Work For," is looking for a strategic, collaborative Senior Marketing Associate to join our Bass Pro Shops & Cabela's (Club") Marketing Team. In this role, you will be responsible for managing the development and execution of marketing and creative strategies for the Club Program business across multiple channels and customer segments. In addition, you will play a critical support role in value proposition and product development and overall marketing planning.

Responsibilities:

• Builds and develops strong relationships with our external partners focused on reaching our shared marketing objectives and goals.
  
• Manages the creative strategy development and execution process while getting appropriate review and sign offs from stakeholders.
  
• Develops creative briefs based on project intent, providing feedback to agencies/internal teams throughout development, routing for feedback and ensuring all required updates are made.
  
• Leverages customer insights, campaign performance results and partner needs when developing marketing initiative recommendations impacting marketing plan and/or creative strategy.
  
• Oversees project management of deliverables, including marketing plans, budget, timelines and results. Identifies any potential issues and opportunities and appropriately escalates. Develops detailed documentation for team reference.
  
• Supports leadership with product development efforts including ideation, research, concepting, and go-to-market strategy.
  
• Ensure value propositions are integrated into creative strategies and customers' experiences with cohesive and compelling brand narratives.
  
• Supports annual marketing strategy development planning including compiling previous results and insights, facilitating partner brainstorm discussions and creating final documentation.
  
• Takes a holistic and customer-centric view on end-to-end customer experience, including branding and usability.
  
• Champions the brand, ensuring that all marketing aligns to respective brand personas, voice and style guides.
  
• Collaborates with multiple cross-functional teams including creative agencies, analytics, research, operations, legal and external partners.
  

Note: This role will require 15-20% travel post pandemic.

The Ideal Candidate:

• Thrives on collaboration, the opportunity to build in white space and the drive for results.
  
• Is a highly effective communicator who can influence internal decision makers with formal recommendations and through informal networking.
  
• Is a skilled relationship-builder who can create strong, high-leverage internal networks.
  
• Has a passion for leveraging data, metrics and insights to drive results and learnings, specifically in digital channels.
  
• Can manage the details of multiple projects, deadlines and changing priorities, while maintaining excellent and accurate work.
  
• Identifies and plans for potential obstacles using creative problem solving when needed.
  
• Possesses strong communication and influence skills: verbal and written.
  

Basic Qualifications:

• Bachelor's Degree or Military Experience
  
• At least 3 years of marketing or project management experience
  
• At least 2 years of multi-channel digital marketing experience
  
• At least 2 years experience planning, executing and analyzing marketing programs
  
• At least 2 years of experience managing creative processes, partnering with creative teams and developing creative optimization frameworks
  

Preferred Experience:

• At least 2 years in the financial services industry
  
• At least 2 years in the retail industry
  
• At least 2 years of experience in creating and delivering presentations to influence clients
  

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

No agencies please. Capital One is an Equal Opportunity Employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, physical and mental disability, genetic information, marital status, sexual orientation, gender identity/assignment, citizenship, pregnancy or maternity, protected veteran status, or any other status prohibited by applicable national, federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City's Fair Chance Act; Philadelphia's Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.com

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Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).