Director, Social & Digital Performance, Insights & Analytics

Employer
Capital One
Location
McLean, Virginia
Posted
Aug 06, 2022
Closes
Sep 05, 2022
Ref
R145952
Function
Finance
Hours
Full Time
Center 1 (19052), United States of America, McLean, Virginia

Director, Social & Digital Performance, Insights & Analytics

Capital One is looking for a Director to join our award-winning Brand Social and Digital Content Marketing team. This leadership role is vital as we strive to deliver Best-in-Class Social Media & Content campaigns as well as lead Digital insights & reporting through an Enterprise Center of Excellence model. This role requires an analytical and intellectual thought leader with a strong familiarity of how channel performance contributes to broader integrated marketing plans. This role will shape the future measurement and insights roadmap & lead a broader insights agenda for the enterprise.

This leadership role will use an evidence based approach to measure & optimize website performance, deploy both short and long term channel KPI's, lead a listening research practice & social platform strategies and lead real-time campaign & crisis reporting. This role will keep the team ahead of the curve and help build thriving thought leaders in the Analytics, Social Governance and Insights space.

What you'll do:

  • Responsible for leading measurement agenda and reporting cadence tied to paid & organic campaigns, and long term brand impact studies across social channels. This includes leading social listening & reporting efforts and all executive readouts.
  • Work to uncover Social Insights across the enterprise that will inform business strategy and decisioning. This may include working on specific segmentation insights tied to specific Lines of Business.
  • Within Content marketing scope this role will lead site metrics, reporting and will collaborate with the content team on SEO strategy. With third party content partnerships will lead all reporting and development of KPIs in partnership with media teams.
  • Responsible for uncovering and implementing innovative practices in social and content analytics. This includes working directly with major social platforms on reporting best practices including developing a test and learning agenda.
  • Lead organic, employee advocacy & social platform marketing strategies, publishing, innovations and performance metrics.
  • Proficiency in martech measurement & publishing tools: Sprinklr, Brandwatch, Adobe site, Google analytics, SEO tools.
  • Manage Brand Social creative messaging strategy for consumer communications, crisis management reporting & monthly campaign engagement metrics.
  • Lead horizontal programming including Governance function & Enterprise Community of Practice to ensure we're effectively managing risks in social media across the enterprise.
  • Role will be a key stakeholder within Enterprise Data Management Platforms and future marketing models.
  • Manage all vendor and agency relationships including Enterprise wide licensing agreements.


Who you are:

You want to be an EVIDENCE-BASED MARKETER who...

As an INDIVIDUAL:
  • Your curiosity is endless. There's always something else to learn.
  • You're flexible and not afraid of change-in fact you welcome the challenge.
  • You share your point of view, but seek out what might be missing and listen.
  • You have big ideas and know the best ones are driven by proof, persistence and patience.
  • You're a storyteller. You simplify the complex and compel your audience to act.
  • You know how to enjoy yourself. While fun isn't mandatory, it certainly seems to follow you.
  • You care-about the work, your team and the customers you serve.


As a LEADER:
  • You value authenticity over perfection. You lead with empathy, vulnerability and honesty.
  • You deeply invest in understanding the humans around you.
  • You say what needs to be said and work hard to find the right words.
  • You're an expert. You also know when you're not and need to find one.
  • You use all this - to make things happen, create amazing work and inspire others.


Basic Qualifications:
  • Bachelor's Degree or military experience
  • At least 10 years of experience working within Marketing Reporting and Analytics
  • At least 7 years of people management experience


Preferred Qualifications:
  • Masters Degree in Business Administration
  • Proficiency in Tableau, Google Data Studio, Sprinklr, Brandwatch, Adobe site & SEO tools
  • Experience working specifically with social media platforms and reporting
  • Ability to deliver strategic recommendations and create broader narratives based on data analysis. Includes converting large streams of data into recommended actions
  • Market research experience
  • Understanding Boolean logic for social listening & insights reporting
  • At least 5 years of experience in Social, media or content marketing


At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

No agencies please. Capital One is an Equal Opportunity Employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, physical and mental disability, genetic information, marital status, sexual orientation, gender identity/assignment, citizenship, pregnancy or maternity, protected veteran status, or any other status prohibited by applicable national, federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City's Fair Chance Act; Philadelphia's Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.com

Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.

Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).

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