Marketing Specialist, Executive Development

Fairfax, VA
Commensurate with education and experience.
Aug 06, 2022
Oct 27, 2022
Full Time
Marketing Specialist, Executive DevelopmentThe George Mason University, School of Business invites applications for the position of Marketing Specialist, Executive Development. The focus of this role is to utilize best practices in marketing and social media strategy to attract Executive Development program participants and clients, and to implement recruitment communication strategies to increase enrollment in Executive Development programs. This is a full-time classified staff position with full benefits.George Mason University has a strong institutional commitment to the achievement of excellence and diversity among its faculty and staff, and strongly encourages candidates to apply who will enrich Mason's academic and culturally inclusive environment.Mason is the most diverse public university in Virginia and 12th nationally, based on the U.S. News & World Report 2022 Best Colleges list. Washington, D.C. is ranked the 30th most racially and ethnically diverse city nationally amongst cities with a population of at least 300,000 people according to the U.S. News & World Report 2018 Diversity Ranking.Responsibilities:Marketing Specialist, Executive Development has responsibilities in the following areas:Recruitment ManagementCreation and distribution of email campaigns through SalesForce/Marketing Cloud system and other outreach efforts to increase interest from prospective participants;Provide appropriate follow-up communication with prospective students regarding program inquiries;Collaborate on marketing strategies to influence and increase inquiries and registrations;Manage CRM process through initial inquiry to enrollment; andCompile recruitment data and prepare reports.Marketing and CommunicationsCollaborate on developing general department and program specific marketing strategies;Execute program marketing plans, including digital advertising;Liaison for Executive Development with School of Business Marketing department, including collaboration to promote programs to relevant communities and website maintenance;Maintain LinkedIn pages, other social network sites for Executive Development;Execute administrative tasks related to marketing and vendor management, such as procurement processes and tradeshow paperwork; andManage special marketing projects as assigned.Content CreationDevelop content for Website and digital/social media, video, newsletters, magazines, and email communications;Support both hardcopy and digital collateral creation and distribution;Collaborate with and manage outside vendors (printers, graphic designers, advertising agencies etc.) to plan, build and distribute branded materials; andEnsure brand alignment and consistency in all materials production.Special Projects and Program Delivery CoordinationManaging and executing special projects and initiatives as assigned that support the strategic mission of the school;Working with the Executive Development team to ensure accuracy, coordination, and prioritization of projects;Working with the Executive Development team to support the preparation for programs; andWorking with the Executive Development team to ensure all programs, events and projects are executed with a high level of customer service.Required Qualifications:Bachelor's degree in a related field or equivalent combination of relevant education and experience;Demonstrated knowledge of digital marketing practices, and photo and video editing;Demonstrated skills in the use of computers and computer software with working knowledge of all applications in Microsoft Office, electronic calendaring, e-mail, SalesForce and Marketing Cloud, graphic design software (such as Canva, Adobe creative suite, etc.), and virtual platforms (Zoom; Microsoft Teams, etc.);Skill in interpersonal communication, organization, and time management;Ability to work with multiple constituents;Ability to problem solve and think quickly under changing circumstances;Ability to work independently and to complete multiple tasks within tight deadlines;Ability to quickly gain proficiency in web-based database platforms and applications;Ability to work effectively as a key member of a dynamic, fast-paced, demanding environment with frequently changing priorities;Ability to handle matters with discretion and maintain confidentiality in a highly visible office;Ability to work independently;Ability to work within cross-functional teams for collaboration;Demonstrated digital marketing experience including web, social media (post writing & schedule planning), and digital/social media advertising; andExperience in verbal and written communication, including proofreading and editing skills, copy writing experience and a command of the English language and grammar.

For full consideration, applicants must apply for position number 02867z at by August 25, 2022 complete and submit the online application; and upload a cover letter, resume, and list of professional references. We will contact you directly if we require additional materials.

"Great Careers Begin at Mason! George Mason University is an innovative, entrepreneurial institution with national distinction in both academics and research. Mason holds a top U.S. News and World Report "Up and Coming" spot for national universities and is recognized for its global appeal and excellence in higher education.Mason is currently the largest and most diverse university in Virginia with students and faculty from all 50 states and over 135 countries studying in over 200 degree programs at campuses in Arlington, Fairfax and Prince William, as well as at learning locations across the commonwealth. Rooted in Mason's diversity is a campus culture that is both rewarding and exciting, work that is meaningful, and opportunities to both collaborate and create.If you are interested in joining the Mason family take a look at our current opportunities and catch some Mason spirit at!George Mason University, Where Innovation is Tradition."

George Mason University is an equal opportunity/affirmative action employer, committed to promoting inclusion and equity in its community. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or veteran status, or any characteristic protected by law.

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