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Product Marketing Manager

Employer
The Washington Post
Location
Washington, DC
Closing date
Oct 8, 2022

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Industry
Media / Journalism / Advertising
Function
Marketing and Public Relations, Sales
Hours
Full Time
Career Level
Experienced (Non-Manager)
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Job Details

Job Description

Job Summary

The Washington Post is seeking a Product Marketer to join its Product marketing team. The Editorial Sponsorships Marketing Managers, Product Marketing Manager, and Sr. Sponsorship Coordinators lead the development of the go-to-market positioning and strategy for The Washington Post's editorial and commercial product portfolio. As an Editorial Sponsorship Marketing Manager, you will collaborate with the organization's client solutions team and stakeholders to effectively position and develop compelling packages and opportunities to market for our clients. A passion for creative storytelling and the bravery to allow yourself to be innovative are a must. This role reports to the Manager, Product Marketing.

Motivation
  • You thrive in taking leadership of key initiatives and guiding the process from ideation to execution.
  • You have the aptitude for evaluating new and existing opportunities to determine the likelihood of driving revenue.
  • You understand how to use words to inspire interest and action and can identify the correct language to engage the client marketplace.
  • You welcome opportunities to work on multiple projects and craft refined, impactful content within a timeline.
  • You are organized, driven, and eager to create
  • You're curious about data and enjoy incorporating insights into your writing.
  • You are passionate about storytelling and can support revenue-driving teams with best-in-class marketing materials and proposals.


Responsibilities
  • Serve as the primary liaison with editorial to provide additional storytelling and talking points to client partners.
  • Collaborate with editorial and product teams to identify and develop unique sponsorship opportunities to bring to market
  • Work directly with the sales team on training that enables them to communicate the unique value proposition of select WaPo products effectively.
  • Lead weekly meetings with Client Partners, Ad Ops, Pricing, and Client Services to inform stakeholders of the development of new products and product solutions
  • Partner with Program Manager to create product alignments and sponsorship solutions across WaPo properties
  • Create and manage all product-focused marketing materials, old and new, succinctly and persuasively demonstrating their value and showing the clear client benefits of using WaPo products, audience, and WaPo brand alignment across different client needs
  • Provide industry/vertical materials and product collateral to sales teams to allow them to be effective on sales calls, pitch presentations, and VIP meetings to showcase our products and advertiser-specific ideas directly to clients
  • Lead the development and make recommendations to establish package elements and product pricing/ packaging, models
  • Analyze the performance of our products, infuse audience and market insights/data back into our marketing materials, working closely with our performance analytics team
  • Identify opportunities to implement effective content distribution strategies with The Creative Group where WaPo, newsletter, and app products can provide a platform to add scale and efficiency.


Qualifications
  • Must possess a keen understanding of the news/journalism/media business and have a respect for content and the creative/editorial process
  • At least six years of work experience, 2-3 years of experience in digital media (newsroom, publishing)
  • Collaborative nature and deep interest in culture, high-quality journalism, and high-quality technology; highly motivated by an insatiable desire to make great things.
  • Ability to take ownership of key initiatives and drive from ideation to execution
  • Ability to collaborate and excel in a fast-paced environment, leveraging prioritization skills to ensure you are adhering to deadlines in a fast-paced environment.
  • Excellent written and interpersonal communication skills, including strong presentation and writing skills and professional communication with colleagues and senior-level stakeholders
  • Must be able to build trust and relationships easily
  • Ability to prioritize, multitask, and meet deadlines
  • Expertise in Microsoft Office suite is mandatory.
  • B.A. in Communication/Marketing/Business


The Post strives to provide its readers with high-quality, trustworthy news and information while constantly innovating. That mission is best served by a diverse, multi-generational workforce with varied life experiences and perspectives. All cultures and backgrounds are welcomed.

The innovation doesn't end in the Newsroom - dozens of teams power The Washington Post. We are now hiring the next innovator - how will you Impact Tomorrow?

#washpostlife

Company

Thank you for your interest in a career with The Washington Post. We invite you to review all of our open positions to find the one that's right for you. We look forward to receiving your resume!


Since it first began publication more than 130 years ago, The Washington Post has grown into one of the most storied and respected news organizations in the world. A subsidiary of The Washington Post Company, today's Post is the indispensable guide to Washington. In print, we enjoy the highest penetration of any major metropolitan newspaper in the United States. On the web, we have the third largest news website with 17 million unique visitors each month, and have recently launched a celebrated news app for the iPad. We serve Washington in all media, on any platform, including paid products, events, and tailored content.

More broadly, The Washington Post Company delivers quality products to today's students, readers and viewers. What unites our company is the immediacy of our products and services, created by teachers and tutors at Kaplan; reporters and editors at our media properties; and associates at Cable ONE.
Washington Post Media views its employees as its most valuable asset and provides a comprehensive benefits package to promote healthy and balanced lives at work and at home. We offer competitive salaries, opportunities for training and career advancement and an outstanding, progressive benefits package including:
Health and dental benefits
Flexible healthcare and dependent care spending accounts
401(k) and company-funded cash balance plan
Life and disability insurance
Tuition reimbursement
Adoption assistance
Domestic partner benefits
Employee assistance program
Employee referral program
 

Company info
Website
Location
1301 K Street, N.W.
 Washington
DC
20036
US
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