Content Marketing Manager

Remote (United States), Remote (United States)
Aug 04, 2022
Sep 03, 2022
Full Time
At Appian, our marketers have the opportunity to tell stories of impact and innovation across a multitude of industries. Being a marketer at Appian means working with cool tech. It means coming up with creative ways to stand above the noise, then making it happen. It means working with amazing customer brands at the forefront of digital. Software that has a real impact on companies and consumers? At Appian, it's more than an empty promise. It's what we do.

We're looking for a Content Marketing Manager to write and produce clear, compelling content at scale. This role is responsible for supporting multiple marketing campaigns with original thought leadership content that drives leads, increases engagement, and amplifies our campaign messages and goals. The ideal candidate will have proven experience turning technical expertise into engaging content, knowledge of B2B marketing organizations, and experience in enterprise software.

To be successful in this role, you need:
  • The ability to create, maintain, and execute a campaign content strategy and editorial calendar, in close collaboration with campaign managers and product or industry marketers.
  • To produce original thought leadership content (e.g. eBooks, whitepapers, blog posts, infographics, landing pages, video scripts, emails,) that drives leads, attracts audiences, encourages engagement, and supports campaign messaging and goals.
  • To communicate and collaborate with other marketing leaders (including campaign managers, product/industry marketing, influencers, corporate comms, SEO, creative, and social media) to plan, produce, and distribute content.
  • Creativity to brainstorm new content ideas and extensions based on interviews with subject matter experts (both internal and external), competitive research, SEO research, and market trends.
  • To conduct regular content audits to refresh outdated content, retire assets, and identify gaps and new opportunities.
  • To work closely with the Marketing Operations team to report on defined KPIs and campaign effectiveness, with an eye toward real-time reporting.

Some of the tools and resources we will equip you with include:
  • A comprehensive multi-day orientation and training program to provide you with a strong foundation of Appian core values, culture, technology, messaging, available tools, and processes.
  • We'll immerse you in our go-to-market messaging, target personas, product and solution value propositions, and our growing community.
  • Introductions to key stakeholders and collaborators who will help you understand our campaigns and strategize content.

Basic qualifications:
  • 5+ years of content marketing, inbound marketing, brand journalism, or related experience within enterprise software.
  • Bachelor's Degree
  • Proven writing and editing skills with original bylines/content to support.
  • Experience in Google Business Suite, Google Analytics, and SEO tools preferred.
  • Experience with the public sector, financial services, and/or insurance industries preferred.

About Appian

Before Appian was a company, it was an idea. Not about a product or a market, but about the culture needed to sustain innovation and value. Today, we help businesses build apps and workflows rapidly, with a low-code automation platform.

Appian was founded on the belief that talented and passionate people, given the power and autonomy to excel, will deliver amazing impact. We have worked thoughtfully to create an inclusive, agile and collaborative work environment where employees feel challenged, and all voices are heard. We value and encourage cross-departmental collaboration, and actively seek opportunities to better ourselves and others. Creating impact to us means that when we deliver results, we're focused on lasting positive change.

Join us.

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