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Marketing Specialist

Employer
SECO USA
Location
Rockville, MD
Closing date
Aug 10, 2022
SECO USA is seeking an energetic, highly-motivated individual with broad interest in marketing. Our focus is to define and execute a full marketing strategy for SECO products and services within the US and Canada, including online, offline, and onsite activities (ie digital & social marketing, branding, communication, and trade shows). The marketing associate will have a critical role in and significant impact on the growth of SECO USA's business - and will learn a great deal about electronics and software.Specific Responsibilities Include:Editorial and graphic specification of marketing collateral, including product documentation, press releases, white papers, and social mediaDefine and refine marketing messages for SECO products and servicesManagement and content development of SECO's US web siteImprovement of web site search engine optimization (SEO) and online advertisement resultsLead generation & CRM (Customer Relationship Management) toolsPreparation for and participation at marketing events, including exhibiting at conferencesCollaborate with SECO's global marketing team, whose core is in ItalyMinimum Requirements:2+ years in related marketing experienceBachelor's degree in Marketing, Communications, or related fieldStrong and effective verbal, written and interpersonal communication skillsDesired Qualifications:Experience with web development tools and web site analyticsExperience with outbound marketing including customer relationship management (CRM) toolsExperience in marketing of high-tech electronic products in a business-to-business environmentExperience with Adobe Creative Suite toolsUS citizen or US personAbout SECO USASECO USA, a division of SECO SpA of Arezzo, Italy, is a leading designer and manufacturer of high-tech electronic systems and custom portable electronics for the military, medical, and industrial markets. Our expertise in design, manufacturing and product testing allows us to help our customers get to market faster and at lower cost with a custom solution that meets 100% of their requirements.Come join our growing team, with a culture that revolves around employee development and empowerment, in Rockville, MD, just outside of Washington DC. Visit our website at and to see more information about our products and capabilities. Competitive compensation package and benefits offered.

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