Public Relations Director

Working from home
Aug 01, 2022
Aug 31, 2022
Full Time
Job Summary

Aptive is seeking a dedicated, forward looking Public Relations Director to support digital transformation within the Department of Veterans Affairs (VA). This individual will work with the Veterans Health Administration (VHA), Veterans Benefits Administration (VBA), VA Central Office (VACO) or the Office of Information Technology (OIT) to support the administration's mission with activities such as: project, product and product line management; moving from waterfall management processes to Agile and Scaled Agile practices; and from stove-piped development, delivery and operations processes to DevSecOps best practices such as Continuous Integration/Continuous Delivery (CI/CD). We are seeking individuals committed to delivering and improving quality services to Veterans.

Primary Responsibilities

Oversees the development of PR strategies, reputation management, and/or social media programs for clients in all industries. Possesses a thorough understanding of a client's goals/mission, industry, audiences, objectives and challenges, news media outlets, and other message distribution channels. Drives the development of key messages, media relations outreach, social media initiatives, speech and presentation development, and community outreach programs. Supervises Public Relations Specialists and Event Planners. Must be proficient in some or all responsibilities:

  • Oversee the development of PR strategies, reputation management and/or social media programs.
  • Drive the development of key messages, media relations outreach, social media initiatives, speech and presentation development and community outreach programs.
  • Supervise Public Relations Specialists and Event Planners.
  • Manage media relations, announcements, editorial placements and speaking opportunities.
  • Develop press releases, white papers and supporting materials.
  • Maximize brand presence on various channels.
  • Cultivate and maintain relationships with media and other stakeholders.
  • Ensure brand consistency in all advertising efforts.
  • Track and influence media coverage and campaign success.

Minimum Qualifications

  • Bachelor's Degree in Business Administration, Business Management, Computer Science, Information Systems, Journalism, Marketing, Communications, or Related Fields is required.
    (8-10 years of additional relevant experience may be substituted for education)
  • 7 years related experience required.
  • Thorough understanding of the industry, audiences, objectives and challenges, news media outlets and other message distribution channels to achieve client's goals/mission
  • Excellent management, communications, interpersonal and organizational skills
  • Strong customer interaction skills and a demonstrated ability to work with various stakeholders-including government Senior Executives-across multiple tasks
  • Experience developing and delivering compelling, informative, and well written prose is a requirement, as is the ability to manage the editing and coordination among diverse stakeholders
  • Ability to obtain and maintain a public trust clearance.
  • Legal authorization to work in the U.S.

Desired Qualifications

  • Experience supporting large Cabinet-level federal agencies, ideally the Department of Veterans Affairs.
  • Creative thinker with an affinity for innovation and problem-solving.
  • Excellent presentation skills.
  • Excellent oral communication skills, should be able to communicate at all levels of the organization, lead discussions and drive decisions.
  • Ability to conduct market research and present findings.
  • Impeccable organizational skills.
  • Strong working knowledge of public relations best practices.
  • Master's Degree in public relations or certifications in PR or management.
  • Ability to get up to speed quickly on complex issues; desire to work in a fast-paced, rapidly evolving environment.
  • Capable self-starter with a drive to get all types of work done and high attention to detail.
  • Excellent ability to communicate across most mediums and settings.
  • Knowledge of military and Veteran populations.

About Aptive

Aptive is a modern federal consulting firm focused on human experience, digital services, and business transformation. We harness creativity, technology, and culture to connect people and systems to impact the world. We're advisors, strategists, and engineers focused on people, above all else.

We believe in generating success collaboratively, leaving client organizations stronger after every engagement and building trust for the next big challenge. Our work inspires people, fuels change and makes an impact. Join our team to be part of positive change in your community and our nation.

EEO Statement

Aptive is an equal opportunity employer. We consider all qualified applicants for employment without regard to race, color, national origin, religion, creed, sex, sexual orientation, gender identity, marital status, parental status, veteran status, age, disability, or any other protected class.

Veterans, members of the Reserve and National Guard, and transitioning active-duty service members are highly encouraged to apply.

COVID 19 Vaccine Statement

This position supports a federal government contract and is subject to government vaccination mandates or other customer vaccination requirements. All new hires are required to report their vaccination status and proof of vaccination, or an adjudicated accommodation may be required for employment.

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