Senior Marketing Operations Specialist

Location
Washington, DC
Posted
Aug 05, 2022
Closes
Aug 08, 2022
Ref
232045202208
Industry
Other
Hours
Full Time
Senior Marketing Operations Specialist Summary:

Sparks Group and a Non-Profit located in Washington, DC have partnered together to find a Senior Marketing Operations Specialist. We're looking for someone who understands data and turn that into market insights, ideally independently. In this role, you will analyze quantitative data to make insightful, data-driven recommendations that optimize marketing effectiveness and business performance. You will embrace open collaboration, possess intellectual curiosity, and help the organization deliver results towards fulfilling the mission.

Senior Marketing Operations Specialist Responsibilities:
  • Partners with Marketing Manager to develop and present annual cross-team marketing plan.
  • Supports acquisition, renewal, and reinstatement programs.
  • Collaborates with the Marketing Manager to help create and promote new candidate engagement programs and monitor and evolve success of current engagement programs.
  • Manages marketing efforts to increase enrollment in the Candidate Referral Program, analyzes results, and distributes results reports among cross-functional teams.
  • Pulls relevant data from AMS and other data sources as necessary for individual analysis requests.
  • Audits current reporting and provides recommendations for enhancements necessary to better track impact.
  • Updates dashboards for all marketing programs, providing insights to other team members to enhance programs.
  • Writes and presents concept documents for assigned direct response fundraising campaigns, executes the campaigns, and analyzes and reports on campaign results with recommendations for improvement.
  • Assist Marketing Manager in monitoring posts and providing monthly reporting on impact from forum engagement.
  • Writes and executes direct mail and email communications for Candidate Advocate program, including pulling lists, sending emails, and working with mailing vendor.
  • Create and manage annual marketing plan for increasing usage of digital certificates to increase brand awareness.
  • Manages the online store and related product sales and budgets; creates and manages annual marketing plan for increasing sales.

Senior Marketing Operations Specialist Qualifications:
  • Bachelor's degree in business, marketing or other related discipline.
  • Minimum five (5) years of experience with marketing planning and execution.
  • Ability to understand and manage data, with an ability to translate data into actionable insights.
  • Strong collaboration skills to work with a variety of internal constituencies, develop partner relationships and rapport, and influence thinking.
  • Intermediate to expert level administrator in email marketing tools; Informz preferred.
  • Beginner to intermediate user of Business Intelligence tools, Tableau preferred.
  • Understand best practices around website analytics.
  • Excellent oral and written communication skills.
  • Able to organize multiple tasks and develop realistic actions plans while being sensitive to time constraints and resource availability.
  • Ability to execute email, direct mail, and telephone campaigns internally and with partner vendors.
  • Strong initiative, drive, and attention to detail.
  • Effective project management skills preferred.

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Qualified candidates should send their resume AND call Sparks Group for additional details. Please note, resume must include a valid email address in order to be considered. We look forward to discussing your background, your current job search, and your potential career path with Sparks Group!

Sparks Group is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, pregnancy, citizenship, family status, genetic information, disability, or protect veteran status.

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