Travel Marketing Manager

Washington, DC
Sep 24, 2022
Oct 24, 2022
Full Time

AARP Services, Inc., founded in 1999, is a wholly-owned taxable subsidiary of AARP. AARP Services manages the provider relationships for and performs quality control oversight of the wide range of products and services that carry the AARP name and are made available by independent providers as benefits to AARP's millions of members. The provider offers currently span health products, financial products, travel and leisure products, and life event services. Specific products include Medicare supplemental insurance; credit cards, auto and home, mobile home and motorcycle insurance, life insurance and annuities; member discounts on rental cars, cruises, vacation packages and lodging; special offers on technology and gifts; pharmacy services and legal services. AARP Services also engages in new product development activities for AARP and provides certain consulting services to outside companies.

As the Travel Marketing Manager on the Lifestyle Marketing team, you will develop and implement multi-channel marketing campaigns and program strategies to achieve varied organizational objectives that include tactical plans for the travel product portfolio. You will ensure marketing activities are integrated with other parts of the business and aligned with overall organizational objectives. In addition, you will also track and assess campaign results making any necessary adjustments to the marketing strategies/plans to meet changing markets and competitive conditions. You will collaborate with management to identify opportunities to streamline marketing processes and develop new procedures that support the business unit/department. You will also work and build solid relationships with providers on marketing initiatives.


  • Provides strategic marketing expertise and tactical execution for provider programs and new provider launches.
  • Oversees the development of annual provider marketing plans and AARP enterprise goals and objectives.
  • Ensures quality control of AARP brand, legal requirements and messaging in provider communications for digital and offline channels.
  • Provides provider guidance in creating and implementing plain language standards to improve AARP member understanding and experience.
  • Responsible for continuous improvement of provider content and offers within co-op programs, digital and AARP internal channels.
  • Develops portfolio-level strategy for AARP suite of products, educating and providing guidance for AARP members.
  • Demonstrates professional cultural attributes and behaviors in all internal and external interactions.


  • Completion of a Bachelor's degree and 7+ years of experience in marketing and communications. Master's degree a plus.
  • Experience in partner/affinity marketing and/or oversight of external marketing relationships is preferred. Travel and hospitality industry knowledge is a plus.
  • Extensive relationship management and project management skills as well as the ability to manage and influence relationships across multiple external vendors and business partners.
  • Previous experience in direct-to-consumer marketing, especially in digital, social media, alternative media, direct mail, and print.
  • Must have excellent written, verbal, visual/presentation, and interpersonal communication skills and the ability to influence stakeholders to achieve dashboard goals.
  • 15-20% travel is required.
  • In-office/open office environment with the ability to work effectively surrounded by moderate noise.

Flexible Work Arrangement (FWA)

AARP observes Mondays and Fridays as telecommuting workdays, except for essential functions. Remote work and telecommuting can only be done within the United States and its territories.

Compensation and Benefits

AARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition; tuition reimbursement; among others.

Equal Employment Opportunity

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.

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