Online Marketing Specialist - 23011

WWF Washington, DC
Washington D.C.
Jul 26, 2022
Aug 30, 2022
Full Time


World Wildlife Fund (WWF), one of the world's leading conservation organizations, seeks an Online Marketing Specialist.


Major Function

The Online Marketing Specialist implements and supports activities for WWF's peer to peer fundraising program called Panda Nation. This role will serve as the project coordinator for several annual events and as well as the recognition and retention efforts for the overall program. In addition, this role will work closely with internal teams and agency partners to provide a meaningful and engaging experience for event participants.


  • Implement all aspects of event production for assigned Panda Nation signature events. This includes execution of campaign strategy, development of engaging content, coordination with internal WWF teams and third-party vendors, and reporting on campaign performance with suggestions for future events.

  • Serve as the primary point of contact with third party races and organizations that have an athletic charity partner program. This includes researching race partnership programs, applying for entry, getting contracts reviewed, and ensuring entries provide a strong ROI.

  • Support the optimization and execution of WWF's recognition, retention, and communication strategy for Panda Nation, using email, direct mail, text messages, and social media, among other channels.

  • Collaborate with other internal teams (e.g. Media, Influencer Relations, Development, Private Sector Engagement, etc) to identify and advance revenue opportunities connected to larger organization projects and priorities.

  • Perform competitive research to identify growth channels, opportunities, trends, and best practices. Stay abreast of developments in the industry to keep WWF's peer-to-peer Program competitive and share industry insights within team and overall Marketing department.

  • Maintain a working knowledge of World Wildlife Fund's mission and key initiatives.

  • Identifies and watches for trends, processing errors, or other issues which may affect the Panda Nation program. Contributes to meetings, analyses, and other efforts to improve or solve issues. Supports documentation and development of new procedures to prevent problems from recurring. Supports feasibility assessments and ensures communication is ongoing throughout the process.

  • Perform other duties as assigned


  • A Bachelor's degree or equivalent work experience.

  • Minimum of four years of experience with a focus on digital marketing, peer-to-peer fundraising, or event planning; or advanced degree with 2 plus years' experience.

  • Excellent written, verbal and interpersonal communication skills

  • Proven ability to successfully work with members, colleagues from a variety of departments, and outside vendors

  • Ability to effectively multitask and establish priorities

  • Capable of handling diversified assignments and highly adaptable

  • Outstanding project management and organizational skills

  • Excellent written, verbal and interpersonal communication skills

  • Strong attention to detail and ability to set and meet deadlines

  • Ability to complete work independently

  • A strong commitment to providing quality service

  • Experience with HTML coding, Microsoft Excel, Adobe Photoshop and eCRM systems (experience with Engaging Networks and/or Luminate Online preferred)

  • Able to travel on occasion as needed

  • Committed to building and strengthening a culture of inclusion within and across teams.

  • Works with colleagues in a collaborative and professional manner.

  • Responds to inquiries and requests in a timely manner.

  • Plays an active role on the larger Marketing and Membership team – participating in team meetings and initiatives – and engages with industry trends, exploring, researching, and offering ideas and innovation.

  • Identifies and aligns with WWF's core values: Courage, Integrity, Respect, and Collaboration:

    • Demonstrates courage by speaking up even when it is difficult, or unpopular.

    • Builds trust with colleagues by acting with integrity, owning mistakes, and holding oneself accountable.

    • Welcomes other points of view and ideas, recognizing and embracing different and contrary perspectives with kindness, curiosity, and encouragement.

    • Makes conscious efforts to promote cooperative practices, behaviors, and ways of working across many groups and individuals.

WWF is committed to maintaining a safe and healthy workplace and requires all US-based staff to be fully vaccinated for COVID-19. WWF will consider requests for accommodation from the vaccine requirement based on disability, medical contraindication, sincerely held religious belief, or any other category protected by federal, state, or local law.


To Apply:

  • Submit cover letter and resume through our Careers Page, Requisition #23011
  • Due to the high volume of applications we are not able to respond to inquiries via phone


As an EOE/AA employer, WWF will not discriminate in its employment practices due to an applicant's race, color, religion, sex, national origin, age, marital status, genetic information, sexual orientation, gender identity and expression, disability, or protected Veteran status. WWF values diversity and inclusion and welcomes diverse candidates to apply.

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